Tag Archives: ideas

Edge of Craziness: To Win Big in Business It Helps To Be– Little Nutty, Touch of Madness, Dash Hypomania.

Think craziness with a dash of hypomania… Hypomania is a mild form of mania… hypomanics are people who are brimming with infectious energy, irrational confidence, really big ideas… They think, talk, move, make decisions quickly… They live on the edge, between normal and abnormal… According to Rich Karlgaard; they are filled with energy; flooded with ideas; driven, restless, unable to keep still… they channel energy into the achievement of wildly grand ambitions. They are risk- takers, impulsive,  fast-talking, witty, gregarious, charismatic and persuasive… They are prone to feel persecuted when others don’t accept their vision, mission… Does this sounds like you? If yes, you are destined for greatness…

Craziness in business can be a game plan for game changers… It’s an age of disruption. You cannot do big things if you’re content with doing things a little better than everyone else, or a little different from how you did them before… In an era of hyper-competition and non-stop dislocation, the only way to stand out from the crowd is to stand for something– different… The most successful organizations don’t just out-compete rivals– they redefine terms of competition by embracing ‘one-of-kind’ ideas in a world filled with too much ‘me-to’ thinking. The business world is full of organizations that have made it big by– deviating from the usual, thinking different, being just a little hypomania…

In the article Craziness in Business by Jason writes: Needless to say people come up with a lot of crazy business ideas in some strange places, e.g.; in the car, in the shower, heck even in sleep… About 95% of them are complete and total garbage but the other 5% have a small shot at becoming something worth acting on… But how do you know which is the ‘home run’ or ‘dud’? Ask few questions, if the answer is ‘yes’ to all of them, then roll-up your sleeves and make it happen!

  • Does the idea solve a problem or desire? Necessity is the mother of invention. Ideas that are born out of need and/or desire– come complete with a built-in demand…
  • Is the idea executable? Think through how an idea is going to work. Do you have resources? Do you have passion, time, investment… to make it successful? Challenge yourself and get specific…
  • Is the idea marketable? Best business ideas market themselves: They have the ‘wow’ factor, or something that’s going to ‘turn heads’… When it’s  a different (more valued) mouse trap…
  • Does the idea have a shelf life? It might seem like a good idea today, but will it be a good idea in six months or five years? Think hard about where the ‘market’ is now, and where it might be headed. Will the idea still relevant down the road?
  • Is the value of the idea worth the investment? Crazy ideas can be– crazy smart, or crazy waste of time… Does the idea bring enough value to the customer, and can you make money?

A little ‘madness’ is the difference-maker in business– it creates the improbable, it makes something out of nothing, it enables leaps into the unknown. According to Barry J. Moltz; if a person is perfectly sane and follows all the ‘safe’ business rules they probably won’t do anything crazy, ridiculous… According to Brendan Boyle; innovation is right on edge of ridiculousness…

In the article Build A Disruptive Organization by Andreas von der Heydt writes: Disruption is king… It’s obvious that the old guard organizations in most industries are being challenged by countless number of cutting-edge disruption… But how can an organization become disruptive, how can you align an organization to be the leader in their industry? In general there are three options for a disruptive and visionary game changer:

First, develop your own disruptive business model… Second, further develop your existing business model in your current industry and/or in adjacent industries and categories… Third, take your existing business model and apply it to (completely) different industries… This is the deployment of existing and proven principles in other markets and industries, e.g.; Apple, Google, Amazon… and other organizations have done it and are doing it… The key is to find different, innovative ways to excite customers, replace outdated paradigms, strategies… The following principles might be useful:

  • Understand your business, evaluate and specify current business model: It’s an obvious starting point. But many organization just don’t do it…
  • Evaluate where your customers, markets, industry… might evolve to in 5 – 10 years… Will your existing organization and associated products still fit?
  • Become a disruptor— even a self-disruptor– and take the lead… In this digital age, the traditional first-mover vs. follower still has a powerful advantage…
  • Broaden your scope and imagine the impossible… Look outside of your current thinking patterns, explore different markets and industries… Think without ‘limits’…
  • Replace cautiousness with bold, strategic thinking… Disruptive strategies are driven by speed, audacity, craziness… Apply a long-term perspective, resist short-term investors and management…

The lesson is simple– it’s not good enough anymore to be ‘pretty good’ at anything… The most successful organizations figure out how to be ‘most’ in their field; most elegant, most simple, most exclusive, most affordable, most seamless global, most intensely local… For decades, many leaders have gotten comfortable with strategies, practices… that kept organizations in ‘middle of road’– it’s where things are safe, secure… But today with so much change, so much pressure, so much disruption… ‘middle of road’ strategy is the ‘end of road’…

Having a little craziness, a touch of hypomania… is an imperative for an organization to survive and thrive in this digital age… According to Joe Wilcox: it’s not about goals, it’s about pushing the boundaries, discovery, innovation… finding different ways of doing business to stay ahead of the pack… But it requires commitment to disruption, and a willingness to challenge established conventions…

But unfortunately these characteristics remains all-too-rare in many organizations, precisely because it can look– little nutty, crazy, strange, hypomania… Hence, next time you come across some weird business idea, don’t just push it away, think it over… it might be the billion dollar opportunity waiting to happen…

Crazy Business Ideas– Great Innovations Live On The Edge of Ridiculousness: To Win Big– It Helps To Be a Little Nutty…

Crazy Business Ideas– Stumped for ideas for your ‘make-it-big’ business? Think Crazy… Crazy ideas in business can be a game plan for game changers… We are living through the age of disruption. You can’t do big things if you’re content with doing things a little better than everyone else, or a little different from how you did them before. In an era of hyper-competition and non-stop dislocation, the only way to stand out from the crowd is to stand for something ‘special’.

Today, the most successful organizations don’t just out-compete their rivals– they redefine the terms of competition by embracing one-of-a-kind ideas in a world filled with me-too thinking… According to unknown Texas genius; he put it simply: if all you ever do is all you’ve ever done, then all you’ll ever get is all you ever got…

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Don’t use the long shadow of economic crisis and slow recovery as an excuse to downsize your dreams or stop taking chances. The challenge for leaders in every field is to emerge from turbulent times with closer connections to their customers, with more energy and creativity from their people, and with greater distance between them and their rivals… According to Bill Tayor; not every growth company is based in Silicon Valley or some other Internet hotspot. But the real lesson is more universal than that. The real story reminds all of us of the power of making big bets and staking out an ‘extreme’ position in the market… Company’s thrive because they carve out a truly one-of-a-kind presence in the market

Have you ever thought about an idea for the business, but sidelined it because it sounded crazy? Maybe you should reconsider… According to Sidharth Thakur; walking the proven path by following conventional ideas and systematic procedures aren’t the only ways to build a successful business. The business world is full of examples where businesses have made it big by deviating from the usual and thinking afresh.

There are many people who have come up with crazy business ideas and turned them into very successful business ventures: Who could have thought that a mere search engine (i.e., Google) would rule the world as advertising giant? Or, who would have thought of overnight shipping becoming a multi-million business for FedEx? There are thousands of businesses today that started off with some weird idea… According to Albert Einstein; problems cannot be solved at the same level of awareness that created them…

The lesson is simple– it’s not good enough anymore to be ‘pretty good’ at everything… The most successful companies know how to become ‘the most’ in their field– most elegant, most simple, most exclusive, most affordable, most seamless global, most intensely local… For decades, many organizations and their leaders were comfortable with strategies and practices that kept them in the ‘middle of the road’ and that’s what felt– safe, secure…

But today, with much change, much pressure, and many new ways to do just about everything, the ‘middle of the road’ is the road to nowhere… If you want to win big, you must stand for something ‘special’ — whether that’s– the widest selection, or most comprehensive reach, or most focused offerings, or most memorable services… All it requires is commitment to originality, and a willingness to challenge convention, and break from standard operating procedures; unfortunately that remains all-too-rare in business today, precisely because it can look a little ‘nutty’…

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In the article Crazy But True: Simple Ideas Turned Into Big Business by Staff PM writes: Many people patronize– Apple and Samsung– the high-profile, world-famous electronics business companies, but few people are aware that behind these skyrocketing, very highly innovative companies there lies– truly crazy ideas…

Although there’s no clear connection between these companies, one thing is common and that’s purely a business sense: They both transformed themselves from simple beginnings and desperate earning ideas to major international companies… Their crazy and yet witty ideas have left trademarks in history. Think about it:

  • Apple’s first product was an illegal phone box: Steve Jobs with Steve Wozniak started Apple Company in a sort-of illegal tone… According to Markus Ehrenfried, in the history of Apple says: In 1971 Steve ‘Woz’ Wozniak designed a device called the ‘Blue Box’. It allowed– of course illegal– phone calls free of charge by faking the signals used by the phone companies. His friend Steve Jobs instantly realized that there must be a huge market for something that useful. Woz built the boxes and Jobs sold them to his fellow students at the University of California, Berkeley… It’s crazy– a transformation from a phone box, Mac Computers to iPhone, iPad
  • Samsung’s first products were fish, fruits, and vegetables: According to Caroline Telford; Samsung started on March 1, 1938 when Byung-Chull Lee, the founding chairman of Samsung initiated a business in Korea with a capital of only 30,000 won. The primary products of what was then Samsung were– dried fish, fruits, vegetables… traded from Beijing, Manchuria… It’s crazy– a transformation from perishable goods to electronic products…

In the article Strange But Successful Business Ideas by Sidharth Thakur writes: You don’t need big money to build a big business! Instead, what you need is a big idea. And the more strange or creative the idea, the more earning potential it seems to have… For example; think of something as weird as ‘microwavable pillows’ or ‘poop-scooping’; can these be viable business options?

Call them crazy, unusual, strange, use whatever adjective pleases you, but the fact remains that these and many other off-the-wall ideas have made some people very rich; just take a look at this short list of some strange business ideas that really took off… (Note: All of these achievers are just average people and most don’t have any business management qualifications… But who cares about– education or qualifications– they are successful businesses anyway)…

So here, just to name a few of the weird and yet successful products: Doggles–Eyewear for Dogs: Dating Website for the Married: Dog Poop-Scooping: Sending Nagging Mails: Selling Antenna Balls: Pet Rocks… Being crazy or acting strange can actually mean a lot of money. The next time some weird business idea crosses your mind, don’t shake it away– just think it over as it may be your jackpot…

In the article Is Your Crazy Business Idea Home Run or Dud? by Jason writes: Needless to say, I come up with a lot of crazy ideas in some strange places: In the car, in the shower, heck, even in my sleep. All of them get written down somewhere and I revisit them at a later date when I’m not mobile, wet, unconscious… After taking a second glance at my list of ideas, about 95% of them are complete and total garbage. The other 5% have small shot at becoming something worth acting on…

How do I know which is the ‘home run’ or ‘dud’? Ask yourself these five questions, and if the answer is yes to all five, well then, roll-up your  sleeves and make it happen!

  • Does the idea solve a problem, satisfy a desire? Necessity is the mother of invention. Ideas that are born out of need come complete with a built-in demand. It’s harder to sell someone, something they don’t need, desire…
  • Is the idea executable? Think through how this idea is going to work. Do you have the resources? Do you have the time, investment… to make it successful? Challenge yourself to ask the hard questions, get specific…
  • Is the idea marketable?  Best ideas are ones that market themselves. They either have the ‘wow’ factor or ‘why didn’t I think that’ or something that’s going to ‘turn heads’… If the idea has that surprising element or share factor built-in, it is much more likely to be successful…
  • Does the idea have a shelf life? Maybe it seems like a good idea today, but is it something that will be a good idea in six months or five years? Think hard about where the market is now and where you think it’s headed. Does the idea still solve a problem down the road or will it still be shareable?
  • Is the value of the idea worth the investment? Crazy ideas can be crazy smart– or a crazy waste of everyone’s time… Ask yourself if the outcome is going to be worth the input? Will the idea bring enough value to the customer, and can I make money?

A little madness can be the best business weapon– launching a new business, creating the improbable, making something out of nothing… these are leaps into unknown… According to Barry J. Moltz; if a person was perfectly sane and followed all the ‘safe’ rules, they probably won’t take such a leap... According to Valerie Young; next time you get a crazy business idea do two things: One, get a notebook and label it ‘crazy business ideas’… In one section, collect examples of crazy idea that have worked. In another, keep a running list of your own crazy money-making ideas… Next, seek out people who will support the idea…

As the great actor Katherine Hepburn once said; life is to be lived, and if you have to support yourself, you bloody well better find some way that’s going to be interesting… Dumb ideas make money, so who knows; what is ridiculous to one person may actually fly with others… But, remember that not all such ideas ‘stick’, since more offbeat something is, less likely you may find a market for it– so some ideas take off, some flounder, some just crash…

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The point is: There is nothing wrong with a few crazy business ideas… According to Joe Wilcox: it’s not about goals, it’s about pushing the boundaries, discovering something… According to Brendan Boyle; big innovation is right on the edge of ridiculous ideas. You need an environment that isn’t quite so judgmental about a ridiculous idea. Sometimes those are the ones that are so close to being the brilliant ones… According to Nathaniel Nead; keep it real– crazy business ideas are crazy… there are limitless numbers of crazy business ideas, everywhere… but remember these words– ‘don’t go chasing waterfalls, just stick to the rivers and the lakes that you know’…

According to Tom Kelley; don’t just tell people about the idea, show them that it’s possible… It’s always been the seemingly improbable, boundary-pushing ideas that have created the world around us– and none of that would have been possible if they listened to all the people who said– it will never work… we’d still be living in caves, if we relied on skeptics… According to David Worrell; crazy ideas move us in the direction of unique solutions… If the problem you’ve identify is real and resonates with the customer, watch out!  That’s a recipe for a very successful new business.

So dig up all those crazy business ideas and imagine what you could do… Maybe they aren’t so crazy after all!