Tag Archives: business networks

LinkedIn– Real Value, Tangible Business Benefits– Or, Big Waste of Time: Craft LinkedIn Strategy That Yields Results…

Does LinkedIn provide– ‘real value’, ‘tangible business benefits’… or, is it just a ‘big waste of time’? As of June 2013, LinkedIn reported more than 238 million acquired users in more than 200 countries and territories. The LinkedIn site is available in 20 languages, estimated 65.6 million monthly unique U.S. visitors and 178.4 million globally…

The membership grows by approximately two new members every second. About a third of the members are in the U.S. and 11 million are from Europe. With 20 million users, India has the fastest-growing network of users as of 2013. The Netherlands has the highest adoption rate per capita outside the U.S. at 30%. LinkedIn recently reached 4 million users in UK, 1 million in Spain, and nearly 1 million in Pakistan. In January 2013, countries with most LinkedIn users were: U.S. with 74 million members, India with 20 million members, UK with 11 million members, Brazil with 11 million members, Canada with 7 million members, Australia with 4 million members, UAE with 1.3 million members…

But, is LinkedIn a big waste of time; well maybe… According to Paul Lange; an early adopter of LinkedIn, says LinkedIn has become less relevant… it was a great way of finding people, it was like an online Rolodex but it has gradually become less effective and relevant in the business landscape… According to Jason Alba; don’t waste time on LinkedIn– don’t dabble, tinker, or wait for reward. Get in there, do it right, set up your ‘profile’, be proactive, make networking connections… Use the tool! 

According to Tara Alemany; No, LinkedIn is not a waste of time, when focus on the power parts of it! Although ‘endorsements’ are a joke; people are endorsing me for skills I don’t even have. But, ‘recommendations’ are gold! Also, ‘groups’ can be great if people use them properly, and ‘direct contacts’ when done tactfully are priceless…

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In the article Is LinkedIn a Waste of Time? by Kate Jones writes: Is LinkedIn anything more than a resource for recruiters and job seekers? Is LinkedIn really linking you in? With more than 238 million members, including 4 million in Australia, a ‘profile’ on LinkedIn is like the modern-day equivalent of a business card. But how many of those users have benefited from LinkedIn? A common complaint among LinkedIn members is the proliferation of spam, fake users, and untruthful credentials on profiles…

According to Tudor Marsden-Huggins; it’s becoming increasingly common for people to lie about or exaggerate their skills and experience on their ‘profile’… people are a bit more flexible with the truth… LinkedIn just doesn’t have the rigor… According to Danielle Di-Masi; my estimate is that 95% of Australian LinkedIn members are not using the networking site effectively… there’s a lot of set-and-forget…

There are two different camps of people using LinkedIn: The first group is people who will only connect with people they know, and the other group will connect with anyone, because they want to reach out, expand numbers… According to Tara Commerford; it’s still the best place for business people to build their professional brands, increase online visibility and grow their networks… Top five tips for using LinkedIn: Maximize your ‘profile’. Set up a company page. Grow your network. Find the right people. Be part of the conversation…

In the article Don’t Waste Your Time on LinkedIn by Alison Doyle writes: If you’re not going to do it right, there is no point wasting your time (and everyone else’s) on LinkedIn. LinkedIn is ‘the’ site for professional networking. Everyone, for example; must have a full LinkedIn ‘profile’, must connect with everyone they know, must join LinkedIn ‘groups’, and must use LinkedIn for job searching when they are in the market for a new job…

That said, LinkedIn is not going to work if you don’t identify yourself… I’ve received several invitations to connect, in the last week, from people who didn’t identify themselves (i.e., anonymous)… Now, asking me to connect with someone who has a LinkedIn ‘profile’ with ‘private’ or ‘human resources manager’ instead of their name– isn’t going to work. I have no clue who they are, and I wasn’t going to try to figure it out.

Most people, including; prospective employers, wouldn’t be interested in connecting either. LinkedIn is for ‘real’ people to connect with each other– that’s what makes it so successful and such a terrific networking tool… If confidentiality is a concern simply be careful: Connect with only people you know, well…

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In the article LinkedIn Is a Waste of a Sales Person’s Time! by Lee B. Salz writes: There are many misconceptions about LinkedIn. It’s not just for job searches or networking. It’s a unique lead generation platform… I continue to be amazed at the number of sales people who feel that LinkedIn doesn’t provide any value to them. Yet, these same people spend countless hours on Facebook telling people– what they ate for breakfast, when they are leaving for work…

LinkedIn provides sales people ‘unique’ lead generation opportunities; the operative word is unique, which means the approach must be geared to the business network… For starters, you must be positioned as thought leader in your industry, i.e., an expert that provides real value… So review your LinkedIn ‘profile’ and than ask: What message is being conveyed by your ‘profile’? This is where many sales people get stuck; they try to use the LinkedIn ‘profile’ for multiple purposes, for example; networking with friends, leaving the door open for a job search, business development…

The ‘profile’ has no clear message, and that approach doesn’t work. You must ask yourself: Why are you on LinkedIn and what are you seeking to accomplish? If your plan is to use LinkedIn for lead generation or business development, then your approach must be linear. Your ‘profile’ and ‘recommendations’ should clearly position your role in your industry… Remember, your ‘profile’ serves as the foundation for everything you do on LinkedIn: All roads lead back to this page… With your ‘profile’ developed then next join ‘groups’. Again, the goal is to be linear… Once you are accepted into a ‘group’ there is a number of things you can do. But remember, your mission is to provide real value first and not just seek to get buyers. Resist the temptation to hawk your product, service… Give real value first!

In the article Is Social Media a Complete Waste of Time? by Drew M Edwards writes: It’s no secret that social media has been one of the biggest developments in marketing for business over the past decade. Make no mistake about it if you want to dominate your market, then social media is just one of the tools you need to utilize and master… But if what you’re doing now isn’t generating any leads…then ‘stop’!

Then ask yourself; how do you make it work? The answer is a simple but critical, you must have a shift in mindset: You must ‘stop’ thinking of social media as a place to network and ‘start’ thinking of it as a marketing tool, first and foremost… It’s a subtle distinction but a huge difference… To generate leads from social media you must shift from talking about yourself– to asking and listening on how you can help your customers achieve results… In other words, as with all effective marketing you must focus on ‘benefits’ for the customer, rather than ‘benefits’ for you…

Now, don’t get me wrong– some prospects-customers are interested in what you do in your spare time, and what you’ve done in the past– so adding a human touch gives credibility and makes you more likeable. But, that must be a comparatively small percentage of what you ‘post’. So rather than talking about what you do in your spare time; talk about how you can help your customers get results… Talk about your experience and results that you have already delivered to your other customers…

Many people use LinkedIn the way the Vikings invaded Europe. The Vikings weren’t very interested in networking or building professional relationships. Their main prerogative was to loot-pillage until they got tired and went home. So how is that related? According to Paul Crompton; picture this: a recent graduate is looking for a job and sets up a LinkedIn account with a vague idea that it’ll help. They upload a picture, and copy-paste chunks of their CV into the boxes provided. They write their phone number-email address and wait for the calls to come flooding in. Except, they hardly ever do. Why? Because this approach just doesn’t work…

According to Anna DiTommaso writes: LinkedIn ‘group’ is an excellent tool, in theory. Active involvement with the right ‘group’ has lead to some of my largest and best relationships… However, like many things in theory, it doesn’t take much to ruin what could be a great networking tool. You probably have joined a LinkedIn ‘group’ and you have good reason, for example; you’re looking to connect with like-minded people who share your professional interests. Or, you want an impressive ‘group’ listed on your ‘profile’ for status. Or, you want to find channels for getting new worthwhile information…

However, once you’re in the seemingly promising ‘group’, it appears that other people join the LinkedIn ‘group’ for entirely different reasons, for example; shameless plugging-selling of their own products, services… Or, one more place to spam the world. Or, an impressive ‘group’ that’s listed on their ‘profile’ increases status! (i.e., not so different from you)… According to Mike Morrison; LinkedIn is a waste of time, if you are inconsistent, don’t have a marketing plan, and invest the wrong amount of time and effort…

The top proven strategies for ensuring that LinkedIn adds value to your business are: Relevancy– ad hoc just doesn’t work; relevancy is everything… Consistency– information that’s clear, concise; people know the subject that you are talking about and expect it… Transparency–being honest, if you are promoting your materials say so, and if it’s an affiliate say so… but, just promote things, ideas… which are of value to your group: The ‘wrong strategy’ can hurt you even more than ‘no strategy’.

Remember; if you are attracting people who are not interested in what you are doing, then this is worse than useless– you are just wasting time, energy, effort… not to mention opportunity! ‘Done right’ you can quickly double the effectiveness of your LinkedIn presence; it’s all about– regularity, relevancy, consistency, transparency. But most important, you must develop a well crafted and effective LinkedIn strategy, plan… with timely execution.