Re-Imagine the World’s Oldest Profession; Rethink How It Adapts to Age of Social Media: No, Not That One; Selling…

Contrary to popular belief, selling is the oldest profession in the world. Long before anything else– the serpent sold Eve on desirability of an apple; and its in ‘The Book’ right after the phrase– ‘In the beginning… Hence no matter what you do, it’s always about selling… According to Dave Ramsey; selling is about connecting and that makes the magic happens, and if you fail to connect there may not be another chance… Great leaders are also great sellers, who understand the power of connections and relationships… There is little you can do in this world without selling, and if you look a little closer at every situation there is always a seller and a buyer…

Nothing happens until someone sells something! Or better yet, until someone buys something! Selling has evolved and continues to evolve into something difference; internet and social media have completely disrupted traditional selling, putting the power of decision-making in the hands of buyers, rather than sellers… Many organizations have come to realize that they must sell the way customers want to buy… They have learned that for them to sell better they must understand customers better…

Knowing buyer behaviors and preferences are keys to success in selling and that means being actively engaged on social media and carefully– listening, observing… and understanding; How buyers want to buy! When buyers want to buy! What buyers want to buy! even before sellers engage buyers about buying…

In the article Future Of Selling is Social by Brian Fetherstonhaugh writes: In the era of Facebook, Google , Twitter… buyers have as much control over the flow of information as sellers. Buying, which was once one-way interaction between informed seller and curious buyer, is now conversation between equals. According to Ogilvy; social media has had an enormous impact on buying behavior with a majority of sellers seeing social media as critical to their success…

But many organizations are not adapting fast enough, 68% of sellers say that buyers are changing the way they buy faster than their own organizations are adapting to it… Nearly one-half of sellers surveyed say organizations lack the– understanding, knowledge, commitment... about social media and its impact on the selling and buying process… Sellers to be successful must align their selling ways to be in lockstep with those of buyers…

In the article Social Selling? Hasn’t Selling Always Been Social? Paul Teshima writes: The idea of being ‘social’ so as to build a trusted relationship has been around since the beginning of time… The whole notion of social media is about building and maintaining relationships, which has changed how people buy and sell things… However, the vast majority of sellers on social media are passive users and rarely if ever, posting creative content that shows passion experience, expertise…The key to better selling through social media is by creating– engaging, interesting, relevant, buyer related content…

In the article Social Media Is Changing The Way Buyers Buy Stuff by Ryan Holmes writes: It’s easy to miss how fundamentally social media has changed how people spend not just their time, but also their money… The way people learn about products, services, evaluate them, buy them, interact with sellers are all being mediated by social media… An old selling adage says; one happy customer will tell 3 friends, while an unhappy customer tells 10… But in social media those numbers are increased by orders of magnitude…

It’s easy to say that social media is changing how people interact and engage with organizations, but it can sometimes be hard to see it up close and personal… And for the organizations that haven’t, the clock is ticking… and if they cannot or won’t make the jump they stand to see their customer base erode as it becomes ever more social…

In the article Re-Imagine Selling for the 21st Century by Ayelet Baron writes: The most important currency of the 21st century is– trust, relationships, community… The days of the traditional sales pitch, for most organizations, is coming to an end… and the important question that sellers must ask themselves and also know the answer to is; Who do you trust? And most importantly; Who trusts you? 21st century sellers must know how to bring people together around a shared purpose; and the interlocking currency is trust… and through trust– sellers and buyers can connect based on shared experience, ideas, expectations…

Selling in the 21st century is about applying two critical resources; ancient wisdom and great technology… It’s about seeing customers through the lens of sharing… simply share and connect with buyers who can benefit from the ‘things’ you have to offer… It’s a matter of recognizing people as artists and co-creators of something delightful by the collaboration of seller and buyer.. and It’s about truly believing in what can be created and having a passion for sharing it… The days of the patriarchy are coming to an end. There is power in the sellers and buyers co-creating solutions, but it requires a deep desire to know, to listen, to engage…

The world is changing, if organizations keep showing up in the same places with the same solutions they will get the same results… The dynamic of selling and buying will continue to shift… In the future (and future is now), organizations will be created in the image of their customers… According to Scott Marker; selling is learning up front; How customers want to buy: If customers want to buy online, then offer that choice… If customers want a simple transaction, then don’t go through a long relationship mating dance…