Edge of Craziness: To Win Big in Business It Helps To Be– Little Nutty, Touch of Madness, Dash Hypomania.

Think craziness with a dash of hypomania… Hypomania is a mild form of mania… hypomanics are people who are brimming with infectious energy, irrational confidence, really big ideas… They think, talk, move, make decisions quickly… They live on the edge, between normal and abnormal… According to Rich Karlgaard; they are filled with energy; flooded with ideas; driven, restless, unable to keep still… they channel energy into the achievement of wildly grand ambitions. They are risk- takers, impulsive,  fast-talking, witty, gregarious, charismatic and persuasive… They are prone to feel persecuted when others don’t accept their vision, mission… Does this sounds like you? If yes, you are destined for greatness…

Craziness in business can be a game plan for game changers… It’s an age of disruption. You cannot do big things if you’re content with doing things a little better than everyone else, or a little different from how you did them before… In an era of hyper-competition and non-stop dislocation, the only way to stand out from the crowd is to stand for something– different… The most successful organizations don’t just out-compete rivals– they redefine terms of competition by embracing ‘one-of-kind’ ideas in a world filled with too much ‘me-to’ thinking. The business world is full of organizations that have made it big by– deviating from the usual, thinking different, being just a little hypomania…

In the article Craziness in Business by Jason writes: Needless to say people come up with a lot of crazy business ideas in some strange places, e.g.; in the car, in the shower, heck even in sleep… About 95% of them are complete and total garbage but the other 5% have a small shot at becoming something worth acting on… But how do you know which is the ‘home run’ or ‘dud’? Ask few questions, if the answer is ‘yes’ to all of them, then roll-up your sleeves and make it happen!

  • Does the idea solve a problem or desire? Necessity is the mother of invention. Ideas that are born out of need and/or desire– come complete with a built-in demand…
  • Is the idea executable? Think through how an idea is going to work. Do you have resources? Do you have passion, time, investment… to make it successful? Challenge yourself and get specific…
  • Is the idea marketable? Best business ideas market themselves: They have the ‘wow’ factor, or something that’s going to ‘turn heads’… When it’s  a different (more valued) mouse trap…
  • Does the idea have a shelf life? It might seem like a good idea today, but will it be a good idea in six months or five years? Think hard about where the ‘market’ is now, and where it might be headed. Will the idea still relevant down the road?
  • Is the value of the idea worth the investment? Crazy ideas can be– crazy smart, or crazy waste of time… Does the idea bring enough value to the customer, and can you make money?

A little ‘madness’ is the difference-maker in business– it creates the improbable, it makes something out of nothing, it enables leaps into the unknown. According to Barry J. Moltz; if a person is perfectly sane and follows all the ‘safe’ business rules they probably won’t do anything crazy, ridiculous… According to Brendan Boyle; innovation is right on edge of ridiculousness…

In the article Build A Disruptive Organization by Andreas von der Heydt writes: Disruption is king… It’s obvious that the old guard organizations in most industries are being challenged by countless number of cutting-edge disruption… But how can an organization become disruptive, how can you align an organization to be the leader in their industry? In general there are three options for a disruptive and visionary game changer:

First, develop your own disruptive business model… Second, further develop your existing business model in your current industry and/or in adjacent industries and categories… Third, take your existing business model and apply it to (completely) different industries… This is the deployment of existing and proven principles in other markets and industries, e.g.; Apple, Google, Amazon… and other organizations have done it and are doing it… The key is to find different, innovative ways to excite customers, replace outdated paradigms, strategies… The following principles might be useful:

  • Understand your business, evaluate and specify current business model: It’s an obvious starting point. But many organization just don’t do it…
  • Evaluate where your customers, markets, industry… might evolve to in 5 – 10 years… Will your existing organization and associated products still fit?
  • Become a disruptor— even a self-disruptor– and take the lead… In this digital age, the traditional first-mover vs. follower still has a powerful advantage…
  • Broaden your scope and imagine the impossible… Look outside of your current thinking patterns, explore different markets and industries… Think without ‘limits’…
  • Replace cautiousness with bold, strategic thinking… Disruptive strategies are driven by speed, audacity, craziness… Apply a long-term perspective, resist short-term investors and management…

The lesson is simple– it’s not good enough anymore to be ‘pretty good’ at anything… The most successful organizations figure out how to be ‘most’ in their field; most elegant, most simple, most exclusive, most affordable, most seamless global, most intensely local… For decades, many leaders have gotten comfortable with strategies, practices… that kept organizations in ‘middle of road’– it’s where things are safe, secure… But today with so much change, so much pressure, so much disruption… ‘middle of road’ strategy is the ‘end of road’…

Having a little craziness, a touch of hypomania… is an imperative for an organization to survive and thrive in this digital age… According to Joe Wilcox: it’s not about goals, it’s about pushing the boundaries, discovery, innovation… finding different ways of doing business to stay ahead of the pack… But it requires commitment to disruption, and a willingness to challenge established conventions…

But unfortunately these characteristics remains all-too-rare in many organizations, precisely because it can look– little nutty, crazy, strange, hypomania… Hence, next time you come across some weird business idea, don’t just push it away, think it over… it might be the billion dollar opportunity waiting to happen…

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