World’s Greatest Salesperson– Best of the Best in the World of Sharks: They– Dream It, Visualize It, Achieve It…

World’s greatest salesperson; Three salespeople were bragging who is the greatest. The first said, that he is so good he sold a color television to a blind man… The second bragged he sold a HI-FI stereo system to a deaf man… The third said he sold a Cuckoo clock to a blonde lady… The other two said, so what? The third salesman added, but along with the Cuckoo clock, I also sold her one hundred pounds of bird seeds!

According to Og Mandino in his book ‘The Greatest Salesman in the World’; rewards of success are great if one succeeds, but rewards are great only because so few succeed– if you are not willing to take risk, don’t expect much return… The world’s greatest leaders, in fact, are the world’s greatest salesperson– to be a great leader you must be a great salesperson… According to John Maxwell; a leader is one who knows the way, goes the way, and shows the way…

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Think of some of the world’s most influential people, ever; Mahatma Gandhi, Martin Luther King Jr, Charles Darwin, Nelson Mandela, Julius Caesar, Adolf Hitler, Abraham Lincoln… even mythical character Jesus Christ, they all sold their vision and inspired others through their words, actions, salesmanship... According to Trent Leyshan; every day the greatest salespeople sell themselves on: Why they need to get out of bed with spring in their step. Why they won’t let challenges and setbacks consume them. Why their customers will buy from them and not their competitors. Why they will ultimately succeed, no matter what, at what they do… Hence, the ‘sell’ must always start with a meaningful, why? Be mindful, that without a strong why, no one will buy… It was said that we are all created in likeness of God… Well, he is without doubt the world’s greatest salesperson, ever…

In the article Why Dalai Lama is World’s Best Sales Person by Baldwin Beerges writes: Every year, Dalai Lama raises millions of dollars for the Tibetan cause. A gripping story about people who have been without a country since the 1950s… So, what makes the Dalai Lama the greatest sales person in the world? He doesn’t offer product, service… but, he manages to attract millions of dollars every year for what seems to be an impossible cause.

Even though he is the top scholar of one of the world’s most complex philosophies, he clearly worked out way to resonate with most people. He tells powerful and compelling stories that get people emotionally involved. I don’t know about you, but this really makes me think hard about what the essence of selling is really all about… My personal recipe for great selling has three main ingredients: Useful + Genuine + Consumable = Authority… Apply it, as do the greatest salesperson:

  • Useful:  Even though we aren’t all Buddhists, the Dalai Lama still shares tips and ideas that can help us all live happier and more meaningful lives…
  • Genuine: We get emotionally involved by liking him because he is who he is. He lives a simple life and always practices what he preaches. He also has a refined sense of humor that is contagious…
  • Consumable: He shares the ideas that come from a complex philosophy in a context that makes it easy for all of us to understand his message…

In the article One Thing Greatest Salespeople All Have by steve denning writes: Six years ago, a major firm conducted a six-month double-blind study of its sales force. The goal was to determine what behaviors separated the top salespeople from the average ones… Selling with ‘noble purpose’ turns out to be not only more successful, but hugely more profitable… The salespeople who sold with noble purpose, who truly want to make a difference to customers, consistently outsold the salespeople who focused on sales goals, money…

According to Lisa Earle McLeod ; ‘selling’ and ‘noble’ are of course two words that usually don’t occur in the same conversation, let alone the same sentence,but, the world is changing… We know businesses that engage in ‘customer capitalism’– focus on adding value to customers– tend to make more money, provide better workplaces, do more for customers than businesses that just aim to make money…

When businesses see their sole purpose as making a profit, they tend to view the customers as ‘objects’… they are no longer human beings– they are anonymous targets and prospects whose sole purpose is to help the business make money… By contrast, purpose-driven salespeople understand their customers’ environments, goals… better than quota-driven salespeople do… 

Selling with ‘noble purpose’ is not about ignoring profits, but profits are a result, and not the goal… It’s  ‘True North’; it puts customers front and center of every conversation… The question that the world’s greatest salesperson always ask: How will this customer be different as a result of being engaged with your business? This answer should ignite a chain reaction that drives the greatest sales performance– you will change a customer’s life– make it better, make it different… as a result, it sheds a much different perspective on your selling activities…

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In the article Greatest Girl Scout Cookie Salesperson, Ever by Zachary Crockett writes: Every year Girl Scouts sell about 175 million boxes of cookies. In a mere seven weeks, the program nets $700 to 800 million in revenue, making it third largest cookie company in the country. But the Girl Scouts’ sales force differs from that of its competitors; clad in iron-patched uniforms, toting wagons full of ‘Thin Mints’… over 2.3 million girls aged 5-18 take to the streets to peddle cookies…

Over time, some of the youngsters have made national headlines, e.g.; one girl sold 117 boxes in less than an hour… others sold cookies thru online markets, such as– eBay, Craigslist… Most impressively, an 11-year-old from Oklahoma broke the single-season cookie selling record of 18,000 boxes (the average scout sells between 150-200 boxes per season). This accomplishment got us curious: How on earth does a Girl Scout sell 18,000 boxes of cookies? The answer took us back nearly three decades where a teenage, who became ‘Cookie Queen’– re-imagined the way the organization’s crunchy treats were sold. The little huckster was so successful that she sold to two U.S. Presidents and was hired to give speeches to salespeople five times her age…

This is the story of Elizabeth Brinton, the greatest Girl Scout cookie salesperson ever… From 1978 to 1990, Elizabeth Brinton sold 100,000 boxes of Girl scout cookies– a feat that, to this day, has never been replicated. During her peak season, she doled out baked goods to clients like– Richard Nixon, George H.W. Bush, Sandra Day O’Connor… graced pages of Los Angeles Times, Washington Post… and was such a cultural staple that the TV game show ‘Jeopardy’ made her into a question…

In one speech, at a sales convention, she revealed her keys to successful selling, she says: I believe that my success is attributed to the five basic traits of the professional seller– No. 1: set high goals… No 2: sell yourself and your products… No 3: know your product well and believe that your product is the best… No 4: know your territory and customers… No 5: accept the fact that some people will still say, no…

More recently, Brinton’s 30-year ‘single-season record’ of 18,000 boxes was dismantled by Katie Francis, an 11-year old cookie mogul from Oklahoma City. In an eight-week period, the young lady unloaded 21,477 boxes– 384 boxes per day. At $5 per box, she raised $107,385… According to Katie; there are three ingredients to her saletime, commitment, and I ask everybody I see However, she has a long way to go before selling 100,000 boxes but with her new mentor, Elizabeth Brinton, anything is possible….

In the article What Does It Take To Become the Best Salesman, Ever? by Dean Cipriano writes: Take a close look at one of the world’s greatest salesperson, Joe Girard. During Joe’s selling career he sold 13,001 cars, all at retail. And, all of them one car at a time. He had no fleet sales, no multiple sales, and no wholesale sales. He personally sold more cars during his career than most dealerships sell in their lifetime. From 1963 to 1977, Joe sold more cars on a one at a time than anyone else in the world… On best day he sold 18 automobiles. His best month, he recorded 174 sales. His best year… a total of 1425 vehicles.

All in all, he averaged about 6 retail sales/day. An amazing accomplishment! All of Joe’s sales have been certified by ‘The Guinness Book of World Records’… So, how was he able to achieve such astounding heights? The key is being a master of follow-up. You know my motto: Follow Up Until They– Buy, Die, Or Tell You To Go To Hell! I know I sound like a broken record… But this is just more evidence that it works… Joe’s contacts almost considered him a member of the family, and when they thought about buying a ‘new car’ immediately thought of Joe Girard... Wouldn’t you like customers to think about you in the same way? The bottom line; to be greatest salesperson  you must stay in front of the customer…

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What about you? What are you working for? What are your goals? Are they ordinary or extraordinary? Better yet, are they outrageously extraordinary? A great quote from an unknown source; if you don’t have a dream that’s so outrageous that you cannot possibly succeed, unless God Himself puts in a personal appearance– then, you are not alive…

According to Brian Tracy; most successful, ambitious people see themselves as capable of being the– best of the best’, ‘greatest ever’But, most important first step is to make commitment to ‘excellence’; make a commitment to be the ‘best’: Resolve today that you are going to be #1; become the most successful, greatest salesperson in your business, your industry, in the world… Keep learning new skills, abilities– each day, each week, each month– that moves you forward to being the greatest…

Among other experts, Zig Ziglar helped shape modern vocabulary of great selling, in particular, he encourages salespeople to commit to a lifetime of learning, training… and to be extremely shrewd when it comes to– setting and exceeding goals, quotas… to maintain a heightened level of motivation by constantly visualizing success…

Here are a few of his quotes: *Remember that failure is an event not a person… *You will get all you want in life, if you help enough other people get what they want… *Expect the best: Prepare for the worst: Capitalize on what comes… *Your attitude, not your aptitude, will determine your altitude… *If you can dream it, you can achieve it…