Uncommon Sense Other Side of Common Sense Thinking in Business: It’s Reason Organizations Outperform Others…

So what is– uncommon sense? While ‘common sense’ is considered conventional wisdom, uncommon sense is a re-examination of that conventional wisdom… According to Dr. Nido Qubein; at one time or another, we’ve all heard someone say: Just use common sense! And while using common sense is important in business and following common sense is usually the safe way to go..it’s not always the right way to look at the world; sometimes you need to use uncommon sense…

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But people who are really making a difference are usually the ones who try something new, different, crazy… These are people who go against conventional wisdom, i.e.; this is right way to do something… Common sense said that humans cannot possibly fly but uncommon sense is reason that humans do fly… Uncommon sense is not about throwing common sense totally out the window… but it’s about tapping into uncommon sense that allows people to take deeper look at things, which are often taken for granted… It’s about non-traditional and different thinking

In the article Uncommon Sense, Key to Business Success by Julian Birkinshaw writes: Common sense is critical for success of any enterprise but in a crowded, ever imitative business world, the best weapon in business is simple: an uncommon sense that stand out from everyone else… What makes companies like; Apple, Google, Virgin… unique, innovative is their (un)common sense approach in business… Strong leadership and robust business models aside, a company’s core beliefs can have the greatest impact on its sense of distinction, the kind of distinction that can capture the world’s attention…

Very few companies stumble onto a winning business formula by simply throwing out ideas and testing them in proverbial vacuum. In fact, most dig out a whole array of benchmark assessments, industry projections, strategies and common sense in the hopes of forging a successful business model… But unfortunately, companies miss the opportunity to understand what really drives customers toward certain products, services, or away from others… While companies at bottom of the proverbial food chain compete with common sense, those at the top simply invent new ones with uncommon sense…

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In the article Uncommon & Common Sense in Business by Ryan Blair writes: Here are a few uncommon ‘common sense’ commandments that can help overcome obstacles in creating successful, sustainable organizations… Perhaps they might help you do the same:

  • You have nothing to lose and everything to gain: If you have nothing to lose, you thereby have everything to gain… Mark Zuckerberg  didn’t fear Google, he didn’t fear Yahoo, and he didn’t care about money, and as a result he went head to head with the giants…
  • Even when you have everything to lose, act like you don’t: Be aware of persons who has a great deal to lose but acts like they  don’t… People who take action and risk without the fear of failure are the ones that will ultimately build a successful organization…
  • When faced with defeat, rise to your feet: There is no substitute for action… As old saying goes– motion creates emotion. The only way to overcome defeat or fear of defeat is to take action… This includes strategies that includes, both common and uncommon sense– that can conquer the circumstances…
  • When people tell you that you think too much, tell them they talk too much: Thinking too much is how every great innovation in society is created… Every great idea came with someone who thought a whole lot about the unthinkable and the people around them telling them that they think too much…

In the article UnCommon, Common Sense by Rob Moore writes: A popular business misconceptions is to profit it must use common sense… But consider the journey of a ‘lemming’– it’s small, short-tailed, thick-set rodent found in the Arctic tundra… and whether true or not, lemmings have became synonymous with mindless followers of a herd that jumps head-first off a cliff for no apparent reason, other then others do it…

Similarly, some business leaders are like ‘lemmings’; they blindly follow advise of experts, mimic strategies of competitors… they have common senses approach to business… and like a lemming many of then follow a herd to failure and destruction. The keyword  here is ‘blindly’; they believe since its common sense and everyone is doing it, it must be right…

In the article How Dangerous Is Common Sense in Business? by James Heskett writes: When decision must be made rapidly, with minimum of research and due diligence, and it has no more than moderate risk or consequences, and it’s made by people who have accumulated experience and wisdom… then common sense is a decision-maker’s friend. But when these conditions don’t prevail, then watch out…

According to Duncan Watts; common sense can confuse correlation with causation… just because ‘A’ happened and was followed by ‘B’ doesn’t necessarily mean that ‘A’ caused ‘B’… Often it’s necessary to apply some uncommon sense, which explores alternative outcomes and doesn’t assume that there is only one correct strategy…

Great leaders test assumptions, question common sense, assume that the unthinkable might be thinkable… According to  Maplesden; uncommon sense means that you are flexible, agile, and able to adapt quickly and easily to new circumstances. In business, that means having a realistic understanding of what is possible but also willing to explore the outer boundaries, non-traditional, uncommon sensibilities… 

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Organizations do not win competitive footholds by accident; it’s those who first adopt a deliberate, self-actualized core belief, which is often an– uncommon sense, non-traditional approach that makes them stand out from the crowd… It’s not enough to simply have a set of uncommon core beliefs; beliefs must resonate and be relevant with consumers…

An organization must know and do things that its competitors don’t, such that– customers feel it and embrace it… That is really essence of ‘uncommon sense’– it’s set of beliefs that make sense because they are true, and uncommon because they are like no others in the world of business…