The ‘Big Push Model’– Critical For Business Success– Create a Domino Effect: Success or Failure is a Chain of Actions…

Getting to be Number One: The Domino Effect is a series of chain reactions that occurs when a small change causes a similar change nearby, which then causes another similar change, and so on… in linear sequence. The term is best known as a mechanical effect, and is used as an analogy to– a row of falling dominoes…

The effect is also known as a chain reaction, or snow ball effect, or cascade effect, or butterfly effect, or avalanche effect… It can be used literally (as observed series of actual collisions) or metaphorically (as causal linkages within systems, such as; business, finance, politics…).

According to Gary Keller and Jay Papasan in their book ‘The One Thing’; every person’s routine has a  potential ‘domino effect’ and by toppling the first ‘one thing’ (that first domino) it will begin a chain of reactions to a final outcome… But the key is to identify and focus-on that ‘one thing’ that begins the chain of movement– action/reactions (like a series of dominos)…

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Hence that little domino, that small action, that first step… can start a ripple effect, chain reaction that can result in great success, or like wise if that chain reaction is in the wrong direction it can result in failure.

According to Herb Morreale; it might seem daunting that one person can change the direction and effectiveness of a business but simply taking one action, one step (i.e., knocking-over that first domino), which sets into motion a series of events culminating in either; success or failure… Similar to placing a series of dominos on end and with simple push they knock each other over in succession– its due to energy transferred by impact of each domino against each other.

Domino theory is framework that can help business people understand that no matter how large or small their hopes and dreams, it can be accomplished by seeing the world as a set of dominos. All it takes is one small strategic action to set ‘things’ in motion… with alignment of the actions of others…

In the article Unstoppable Success: Domino Effect by Andrew and Pete write: Achieving great things often starts with a first action; the first domino… People often ask: Where do I start? How do I achieve greatness? All good questions and the answer can be had with one simply analogy; the domino effect... What/where is that first domino that will trigger an unstoppable chain reaction knocking over every other obstacle in the path to success.

It’s powerful effect but all too often people follow the advice of many pundits who say; start off small and grow slowly to achieve success… but it’s a fallacy, don’t believe it… Since most people are adverse to failure they take a very cautious approach in business and set ‘minimal’ goals with the ‘hope’ they can make incremental progress to a better business, but typically the reverse happens…

Remember the quote by Norman Vincent Peale: Shoot for the moon and even if you miss it you will land among the stars. That is exactly the point, dare and reach for an ambitious first domino; it’s easier than you think; and even if you fail and you will: A) be proud that you tried: B) you are further ahead than if you set minimal goals… Minimal goals mean that you are not pushing the business, which means that you are destined for mediocrity and not achieve true potential…

Hence be bold and take a giant leap and figure out where/what that first domino is for the business… then work smart to achieve it… Once you knock-over that first domino, everything else becomes so much easier… that chain reaction is in motion and the big dream for success is within reach…

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In the article Domino Effect For Extraordinary Results by Andrey Sergeyev writes: Getting extraordinary results is all about creating a ‘domino effect’ in business… According to BJ Thornton; every great change is like a series of falling dominoes… Toppling dominoes is pretty straightforward; you line them up and tip over the first one… however, in business it’s a bit more complicated.

Rarely is a business positioned in a predictable line where everything is prepared for– a simply push… and highly successful businesses know it. So every day they line-up priorities, find or position the lead domino, aligned the required chain of actions, and then manage and motivate the process… This approach works because extraordinary success is sequential– first you do the right thing and then do the next right thing…

Success is built sequential; it’s one thing at a time; just like geometric progression, when you line up the dominoes correctly, it only takes the– smallest push, smallest action… to start the chain of events that will achieve goals… But the critical challenge is to identify the– ‘what/where’ of the first action (first domino) and execute it, such that the impact of the action will create a series of events that will result in the desired outcome…

According to Gary Keller and Jay Papasan; think ambitiously, think big ideas, and don’t let the fear of failure detract your quest for a successful business– shoot for the moon– put all energy into accomplishing the ‘one thing’ (the first domino) that gets the process started…

In the article Domino Effect– Don’t Play Games With Organizational Success by Scott Span writes: Have you ever played dominos? If so, you know how long it takes to set-up the pieces in what ever pattern you choose. Yet regardless of how long it takes to set-up the pieces– once you push that first piece over, it takes just seconds to cause the chain reaction that brings everything to completion…

Dominos are a learning lesson when it comes to business, e.g.; an organization will spend months, if not years, setting-up the business pieces in a pattern such that they think will yield a successful outcome… But then someone adjusts or replaces one piece and that change inadvertently knocks-over other pieces, and that causes a chain reaction– the domino effect… Remember the ‘domino effect’ can either work for your business or against it… it’s a linear sequence of events– it connects sequences of events or linkages within a system that can either produce the– desired good outcome, or run amok and create a crisis…

Regardless of the catalyst that sets the dominos in motion is some type of change– businesses need to navigate these changes carefully and be sure the changes, or the people making the changes, don’t over or under react and make the process worse… Unfortunately most businesses don’t approach changes with a systemic focus– often most business don’t take into consideration all the interconnects of organizations.  Linkages that could set domino effect into motion, which  impacts  implementation  of potential changes to the business, and its overall sustainability…

An organization is an  interconnected system; changes in one area have a direct impact on changes in other areas. Hence, even though the pieces to the business aren’t actually dominoes– you should treat them as such…

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The physics of dominoes is very simple: You place one behind the next and continue this pattern until you are ready to knock them over… Social media work this way; connect with someone on Twitter they check out your blog, then refer a friend to an article and now their friend is checking you out and buying a product or service; it’s a domino effect.

Every action you take, whether you give amazing customer service, write blog post, tweet, leave a comment on Facebook or create something so amazing that people cannot help but tell friends about it. The more people who are talking about you, the more dominoes you have in place and the more chances you have for engaging a group of fans for your business…

However, the problem with dominos is when they are spread too far apart they miss out on hitting the next one, and hence they won’t gain any traction within a community to create excitement, build trust, make sales… According to John Woods; everything affects everything else in one way or another. Whether you are aware of that or not does not change the fact that this is what is happening…

Your business is a system and you must understand it, in order to better manage it– all actions within your business are connected and each action will reverberate throughout the entire business with some outcome, intended or not… The potential for a ‘domino effect’ lurks in shadows of all businesses– it a catalyst for growth and success, or crisis and failure…