Tag Archives: strategic accounts

Know Your Customers –Selection & Value Impacts Profitability & Sustainability: Focus on ‘Customer LifeTime Value’–It Really Matters

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Know your customers. “I don’t know the key to success, but the key to failure is trying to please everybody” ~Bill Cosby Know the Customer ‘Look Into the Mirror’: Customer selection is as much about you (your company) as it is … Continue reading

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Strategic Accounts– Yikes: BIG Trouble without these Customers

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In many companies today 80 percent of revenue/profits come from only 20 percent of their customers, and other benchmarks show that 50 percent of a company’s revenue comes from 5 percent of its customers. Whichever the measure, it’s clear that … Continue reading

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Strategic Selling: Successful Selling in a World of Constant Change (Legend/Myth of King Minos & Minotaur)

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An old Greek legend/myth tell how the ruler of Crete, King Minos, had an underground maze, the Labyrinth, constructed near his palace to serve as an escape-proof prison for the infamous Minotaur – a ravenous monster who is half-man and … Continue reading

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