Tag Archives: social media

Return on Investment – ROI – and Why It’s Important… Or, Is It? Usage in Marketing, Sales, Social Media, R&D, Training…

Posted on May 17, 2012 by Bizshifts-Trends
Share

Not only are we able to help our customers navigate the complexity of the marketplace. We are able to show a 20%  to 50%  ROI ~Ellen Siminoff Return on Investment (ROI) analysis is one of several commonly used approaches for evaluating … Continue reading →

Share
Posted in Uncategorized | Tagged , , , , , | 2 Comments

Social Media is Changing the Balance of Power in Advertising: Publications–Dying? Social Media–Rising? It’s All About Community… Connections

Posted on February 27, 2012 by Bizshifts-Trends
Share

Social media is an ideal tool for moving people up the ‘fan’ ladder, from being a casual ‘fan’ of a brand to a loyalist, because the communication channels allow people to build stronger emotional connections with brands. Social media advertising is … Continue reading →

Share
Posted in Uncategorized | Tagged , , , , , | 1 Comment

Everyone in the World is Connected Degrees of Separation: Facebook says ‘Four’; Twitter says ‘Five’; Earlier Study says ‘Six’: Connect with Key People of Influence

Posted on December 8, 2011 by Bizshifts-Trends
Share

“Just Think About It: Somebody you know knows somebody–who knows somebody else, who knows someone who is very tight with someone who you want to meet– for your next great customer” Six Degrees of Separation is the theory that anyone in … Continue reading →

Share
Posted in Uncategorized | Tagged , , , | 13 Comments

Business Networking Essentials: It’s ‘Who-Knows-You ..plus.. Knows-What-You-Know’… NOT…‘Who-You-Know’.

Posted on August 15, 2011 by Bizshifts-Trends
Share

“Contrary to popular belief, networking isn’t about racing around the room handing out business cards and trying to close deals – networking is about building solid business relationships that are mutually beneficial. To accomplish this you have to focus on … Continue reading →

Share
Posted in Uncategorized | Tagged , , , | Leave a comment

Is Traditional Marketing Dead? Age of Internet, clicks, views…, tweets…, blogs…

Posted on February 21, 2011 by Bizshifts-Trends
Share

In the early nineties there was a notion that the Internet would alter the face of Marketing. Unless you live in a cave, it has! But it is not just the Internet that has changed the way we market products … Continue reading →

Share
Posted in Uncategorized | Tagged , , , , , , | 11 Comments

Social Media: What is the ROI?

Posted on October 22, 2010 by Bizshifts-Trends
Share

Social media measurement is one of those topics about which everyone has an opinion, but nobody agrees on the solution. The question about how to measure the return on investment (ROI) for social media participation, as definitive, statistic-based metrics seem … Continue reading →

Share
Posted in Uncategorized | Tagged , , , , , , | 48 Comments