Tag Archives: sales

Building Winning Sales Teams– Fallacies, Training, Mentoring, Coaching, Replacing: Competence that Delivers Big Results

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Building winning sales team: The world of sales as we know it is undergoing significant change. Organizations are being forced to reevaluate the way they sell. Empowered customers and trends, such as; mobile, cloud, social, big data… are major changes … Continue reading

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Power of Large Numbers–Driving Force or Fallacy: Do More–Succeed, Do Even More–SuperStar, Do Even More–Legend

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Law of large numbers; the hundreds of unsolicited emails in your inbox is an example of the law of large numbers… Noted Swiss mathematician Jacob Bernoulli, in early 1700s, described the large numbers this way: In any chance event, when … Continue reading

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Challenge of Cross-Channel Marketing: Few Marketers Understand It, Yet It’s Essential for Driving Sales Growth

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Cross-Channel Marketing Strategy: Large numbers of marketers (78%) believe that cross-channel marketing is either important or very important for driving sales growth in their business, according to a study; increases efficiency and improves marketing campaign return on investment and customer relationships. And … Continue reading

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Dr. Seuss’ Art of Selling, Salesperson’s Manifesto: Selling Technique as Practiced by Dr. Seuss’ Character, Sam.

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Dr. Seuss (pen-name of Theodor Seuss Geisel) is one of the most famous writers of kids’ books, and much of his philosophy has relevance to selling and selling technique. So, move over business experts– Michael Porter, Jim Collins, Clayton Christensen… … Continue reading

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Flipping the Sales Funnel–Bottom Side-Up: Turn Customers to Advocates to Salespeople– Shift Funnel Priority-Prospective

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Flip the funnel– turn strangers into friends, turn friends into customers, turn customers into salespeople. ~Seth Godin Funnel: It costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies … Continue reading

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Sloppy Selling Basics– Mistakes, Blunders, Bungles…Comedy of Errors, Missteps– Primary Reason for Lost Sales

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Have heart selling! The truth is, those that embrace their blunders, mistakes… have much more success in life, business, selling… than those who don’t. Unintentional blunders, mistakes, errors… happen in selling, and they can cost the sale, and in some … Continue reading

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Low-Hanging Fruit Selling: Pick vs. Grow, Catch vs. Climb, Shake vs. Make… Missed Opportunities or Time Wasted…

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Low-hanging fruit to some people means: Starting with the really easy stuff you really should have done, already. Few businesses want to hear they have low-hanging fruit… Low-hanging fruit is a commonly used metaphor for doing the simplest or easiest work, first. In … Continue reading

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