Tag Archives: sales

Flipping the Sales Funnel–Bottom Side-Up: Turn Customers to Advocates to Salespeople– Shift Funnel Priority-Prospective

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Flip the funnel– turn strangers into friends, turn friends into customers, turn customers into salespeople. ~Seth Godin Funnel: It costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies … Continue reading

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Sloppy Selling Basics– Mistakes, Blunders, Bungles…Comedy of Errors, Missteps– Primary Reason for Lost Sales

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Have heart selling! The truth is, those that embrace their blunders, mistakes… have much more success in life, business, selling… than those who don’t. Unintentional blunders, mistakes, errors… happen in selling, and they can cost the sale, and in some … Continue reading

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Low-Hanging Fruit Selling: Pick vs. Grow, Catch vs. Climb, Shake vs. Make… Missed Opportunities or Time Wasted…

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Low-hanging fruit to some people means: Starting with the really easy stuff you really should have done, already. Few businesses want to hear they have low-hanging fruit… Low-hanging fruit is a commonly used metaphor for doing the simplest or easiest work, first. In … Continue reading

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Social Media Madness… Love It. Hate It, Embrace It, Reject It… It’s Mad, Mad World: Survive and Thrive with It

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Social media landscape is crazy… there are; apps, games, analytics, blogs, commerce, ad networks, mobile, photo, video… who knows what else is out there lurking… but despite the insanity, you can’t ignore it… Has it become a mania, madness, addiction, … Continue reading

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Traditional Sales Funnel is Flawed, Outdated, Ineffective: Shift to– Buy Funnel, Flipped Funnel… Manage Flow, Stop Waste…

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The sales funnel – historically, has been the dominant metaphor used to represent a selling process. Sales funnels come in different shapes and sizes, and are composed of multiple stages. Some are short and fat with big openings on top, and others are … Continue reading

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Pinpoint the Best Customers for Your Business: The Customer Profile Creates a Portrait or Visual Image of an Ideal Customer

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Understanding who your ideal customers… what’s important to them… how to locate them– is a critical part of any business success. The first commandment of business: thou shalt know thine customers, well. Customer profiling is the process of using relevant … Continue reading

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Storytelling in Selling– Vanishing Skill: Making the Incredible Feel Credible… Power of Stories and Narratives in Selling

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To hell with facts! We need stories! ~Ken Kesey … If you don’t feel it, you won’t remember it. ~Bob Dickman There are three key skills that define a great salesperson: ability to ask great questions, ability to listen actively, … Continue reading

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Challenge of Channel Sales: Making it Work… Readiness, Compatible, Strategy, Management, Incentives, Trust, Loyalty, Metrics…

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Channel sales partners who are already selling your type of product or service into your target markets can provide critical access to a large universe of potential customers. Channel sales (channel) and direct sales (direct): What’s the difference?  Quite simply, … Continue reading

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Changing Face of Salesmanship: Intangible ‘Soft’ Attributes– Attitude, Rapport, Credibility, Curiosity, Behavior, Knowledge, Relationship…

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Salesmanship is a process that; makes your customers smarter, focuses on relationships (not transactions), makes it safe and easy to leave, doesn’t disparage the competition, and doesn’t judge the customer. Salesmanship: There are many definitions, characterizations, descriptions, interpretations, concepts, attitudes, … Continue reading

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Sales Leadership: World Class (Heavy-Hitter) Sales Leadership Traits as Inspired by Sun Tzu’s ‘The Art of War’

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“People should not be unfamiliar with strategy; those who understand it will survive; those who do not understand it will perish” ~Sun Tzu Sales Leadership: Developing and managing a world-class sales team requires more than just measuring the teams monthly sales … Continue reading

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