Tag Archives: customers

Social Media is Changing the Balance of Power in Advertising: Publications–Dying? Social Media–Rising? It’s All About Community… Connections

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Social media is an ideal tool for moving people up the ‘fan’ ladder, from being a casual ‘fan’ of a brand to a loyalist, because the communication channels allow people to build stronger emotional connections with brands. Social media advertising is … Continue reading

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Know your Customer…Improve Selling: “Mining” Customers’ Annual Reports & Financial Statements…

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“Show me the money!” You may remember Cuba Gooding Jr.’s immortal line from the movie Jerry Maguire, “Show me the money!” Well, that’s what the annual report and financial statements do. They show you the money. They show you where … Continue reading

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