Tag Archives: competition

Greenwashing– Marketing Strategy with a Green Facade: Advertising Spin, Bending the Truth, Deceptive Practices…

Posted on May 15, 2012 by Bizshifts-Trends
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Many companies have jumped on the bandwagon of ‘greenwash marketing’; that is, inaccurately promoting their products as green or environmentally friendly when they are not… Greenwashing is a pejorative term derived from the term ‘whitewashing’; It was coined by environmental … Continue reading →

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Beyond Great: Think the Unthinkable… Do the Undoable… Reach the Unreachable– Dare Disruptive Innovation

Posted on May 7, 2012 by Bizshifts-Trends
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We must dare to think about ‘unthinkable things’ because when things become ‘unthinkable’, thinking stops and action becomes mindless.  ~ J. William Fulbright In this complex and rapidly changing world, it’s an imperative that you dare to think the unthinkable thoughts … Continue reading →

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LIBOR is the World’s Most Important Number: Probing Allegation of Shenanigans– Conspiracy, Manipulation, Collusion…

Posted on May 3, 2012 by Bizshifts-Trends
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LIBOR is currently being used by both Fannie Mae and Freddie Mac as an index on the loans they purchase. One of the most important barometers of the international cost of money is under investigation for possible manipulation: It’s LIBOR (London … Continue reading →

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Robots + Humans Teaming to Create the Future with ‘Lights Out’ Manufacturing: Retool, Retrain, Restart– New Age Automated Factory

Posted on April 30, 2012 by Bizshifts-Trends
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The factory of the future will have only two employees, a man and a dog. The man will be there to feed the dog. The dog will be there to keep the man from touching the equipment.  ~Warren G. Bennis … Continue reading →

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The Great ‘Flation’ Debate– Pick Your Poison: Inflation, Deflation, Stagflation, Hyperinflation… or, the Dreaded Panflation.

Posted on April 26, 2012 by Bizshifts-Trends
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Inflation is when you pay fifteen dollars for the ten-dollar haircut you used to get for five dollars when you had hair. ~Sam Ewing Like everything else in the economy, it works until it doesn’t. And then bad things happen. … Continue reading →

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Litigation is Destroying Companies: Abuse of the Legal System is the Personification of Greed Run Amok

Posted on April 19, 2012 by Bizshifts-Trends
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Frivolous lawsuits are booming in this county. The U.S. has more costs of litigation per person than any other industrialized nation in the world, and it is crippling the economy. ~Jack Kingston Litigation is inevitable, and in some cases they … Continue reading →

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Facing the Fear Factor in Business: Fear– Paralyzes Decisions, Creates Uncertainty, Kills Businesses… Demystify It

Posted on April 12, 2012 by Bizshifts-Trends
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The only barriers between yourself and a life without limits are the powers you’ve mistakenly given to your doubts and fears. ~Guy Finley Fear is the biggest obstacle you’ll ever face; it’s detrimental to your business success and your life … Continue reading →

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Jugaad Innovation…Think Frugal, Be Flexible, Drive Growth: India’s Gutsy Art of Improvising Ingenious Solutions

Posted on April 9, 2012 by Bizshifts-Trends
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Jugaad Innovation is about: Less, but better… it concentrates on the essential aspects and not burdened with non-essentials… back to purity, back to simplicity. Jugaad is a colloquial Hindi word that roughly translates as ‘an innovative fix; an improvised solution … Continue reading →

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Challenge of Channel Sales: Making it Work… Readiness, Compatible, Strategy, Management, Incentives, Trust, Loyalty, Metrics…

Posted on March 29, 2012 by Bizshifts-Trends
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Channel sales partners who are already selling your type of product or service into your target markets can provide critical access to a large universe of potential customers. Channel sales (channel) and direct sales (direct): What’s the difference?  Quite simply, … Continue reading →

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Customer Retention, Repeat Sales, Referrals– are Business Imperatives: Bridging with Customer Satisfaction, Loyalty, Lifetime, Score…

Posted on March 19, 2012 by Bizshifts-Trends
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The rule of customer retention is that you must be willing to spend as much to keep a customer as you did to acquire them. Leaky buckets don’t fill up quickly. ~Des Traynor Customer retention, repeat sales, and referrals are business … Continue reading →

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