Language of Social Media, Internet… Sustainability: Business Must Embrace Online Language– Tweets, Acronyms, Emoticons…

If you want to change a nation, change its language… If you want to change a business, change it language… Social media, Internet and online technology are driving the rapid creation and proliferation of new language…

social media has spawned new vocabulary and morphed old ones… it has changed not only the form of language but how people interact and communicate… and this has a profound impact on how business is done; how products are developed, packaged, promoted, sold… to be sustainable a business must embrace and apply this new language of– social media, Internet, digital technology…

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According to Lee Densmer; technology-enabled communications have changed the very structure of language and biggest factor is the ever-increasing velocity of language… Social media has condensed– words, phrases, vocabularies… this adaptation of language is more concise, faster… and people communicate more quickly, efficiently, effectively… Technology has expanded people’s ability to communicate, and it certainly does not follow the traditional rules of ‘proper’ grammar. Hence some say; it’s pathetic… other say; it’s efficient. Language is alive, vital, highly mutable… for sustainability, business must embrace it…

In the article Change Language and Reframe How You Interact With Customers by Erik Flowers writes: Changing language changes very foundation of a business relationship… The purpose of changing language is to change ‘intent’ on how you do business– the interaction has a different mindset, although it seeks the same result… and that means, shifting the way you frame (or reframe) relationships and language used to embrace it…

Changing language such that it better relates with customers is the first step for building a sustainable business… According to Mitch Joel; there is only one strategy for building a successful business– and that strategy is to connect with customers… and if you don’t talk the customers’ language– you are toast…

Social Media and Internet is Changing Language: Social media is fast growing influence on language… The introduction of new words, new meanings for old words… changes in the way people communicate. These all show the increasing importance of social media, and the stamp it’s making on language, e.g.; emoticons, tweets, acronyms… growing adaptation of language express a person’s feelings;  it’s fashionable, it’s cool, it’s simple… It’s an evolving language in the world of social media, which is changing the way business must communicate…

According to Zoe Kleinman; changes in languages is not new, but historically language changes very slowly… however with the increasing use of the Internet and social media, changes in language has accelerated and is now an important factor in the way people communicate… many more people are using things, such as; ‘word play’ to form groups and impress peers… It’s like a badge of ability, e.g.; at a local ‘skate-park’ you might see kids who make skateboard do wonderful things… similarly online, people show brilliance by manipulating the language for– social media, Internet… these adaptation of language are increasingly being embraced by the general populations…

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In the article Social Media Must Speak Business Language by Zane Safrit writes: The language of social media is great, but for business it must be translated… so as to tell the story in the language of CEOs, CFOs… The language CEOs and CFOs want to hear is the language  of numbers, i.e.; number that go-up and numbers that go-down… Language that tell story of how certain numbers for the business– go-up, e.g.; leads, conversion rates, customer accounts, sales per customer, revenues, profits, cash-flow… and story of how these numbers for business– go-down, e.g.; customer churn, customer acquisition costs, marketing costs, advertising costs, employee turnover, hiring costs…

The language for managing business is language of numbers… words such as; tweets, re-tweets, trackbacks, links, rss feeds, feed readers, blogrolls, hackers, spambots, organic SEO are the words of an unintelligible language outside the echo chamber of social media experts… and therein lies the rub: A business built around power of conversation speaks only in its own language… and although CEOs and CFOs are hungry, anxious… for power of social media… social media language must speak and connect with language of business, e.g.; cash-flow and customers, prospects and conversion rates, hiring costs and employee turnover… That’s the language that CEOs and CFOs of millions of businesses speak every day…

In the article Social Media is Changing Language by Kate Wilson writes: Social media impacts language by altering the meaning of words, e.g.; the ‘Pinterest’ platform has changed the way people view the words– ‘pin, ‘pinning’, ‘pinned’… People know these words to be representative of a physical ‘pin’ used to ‘pin’ something to a physical surface, wall, board… Whereas in the online world, ‘pin’ or ‘pinning’ is descriptive of a similar concept, but the surface only exists digitally… Just as social media alters the usage of words, it also has introduced the usage of descriptive phrases, e.g.; full ‘verb-phrases’ have become common acronyms that are now used in everyday conversation, not just online…

These phrases include; “as far as I know” (AFAIK ), “ask me anything”( AMA), “before anyone else”(BAE), “Be right back”(BRB), “by the way”(BTW), “Got to go” (GTG), “I don’t care” (IDC), “I don’t know”(IDK), “In my humble opinion”(IMHO), “Let me know” (LMK), “Laughing out loud” (LOL), “Oh my god” (OMG), “On my way” (OMW)… these short acronyms are creeping-up in everyday language…

According to some people; these type verb-phrase acronyms cuts down on the number of words and characters used to hold a conversation, and that enables more efficient communication and greater speed… According to other people; these are perversions of language and bad for– business, society… However it’s matter of fact, social media is transforming and changing the way language is being used… and as technology and social media continues to advance, there will surely be more language-altering shifts occurring…

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In the article Language of Social Media by Elissa Nauful writes: social media has ‘gone corporate’… corporation are beginning to understand that the use of social media and its new language is good for business and offers many benefits for business and consumers alike… and corporate voice is beginning to adopt its language for online communities and developing programs that are relevant for social media, e.g.;

They are not just regurgitate traditional marketing lingo– keeping the message short and sweet… providing relevant and interesting content– content is king… focusing on strong verbs and staying away from tired old words and phrases… Being playful, being corny, having fun… and, occasionally using a bit of gentle self-mockery… Ultimately the language you choose should resonate with customers, and for best results, keep it honest and authentic…

Some people say social media is killing language, and they mostly cite the excessive usage of– undecipherable initialisms, incorrect abbreviations, cutesy emoticons… Others believe (much smaller population, to be sure) say that social media is not ruining language, but rather simply changing the ways in which people use language to express themselves…

Social media has prompted subtle revolution in language and in ways people communicate; people share more personal information and communicate with larger online audiences… Communication styles are more informal, more open… and this is seeping into other areas of business, life, culture… When communicating on social media, people have become more succinct; get to the point quicker, and operate within the creative constraints of 140 characters…

Facebook has also done more than most platforms to offer up new meanings for words, such as; friends, likes, pages, profiles… Other new meanings which crop up on social media channels also reflect the dark side of social media, e.g.; ‘troll’ is no longer just character from Norse folklore but someone who makes offensive, provocative comments online… or, ‘sock puppet’ is no longer solely puppet made from old sock, but self-serving fake online persona… or, ‘astroturfing’ is no longer simply laying a plastic lawn but also a fake online grass-roots movement…

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According to Carolyn Cohn; technology has great deal to say about how people interact and communicate… having dialogues in language of social media and Internet can give a business a competitive edge that they wouldn’t have otherwise… But business must vigilant; to learn, keep-up, adapt, embrace… the language nuances of social media, Internet,  digital technology…

Language is dynamic, alive and evolving… and to be a sustainable business, it must keep an open-mind about– new words, changing vocabulary, evolving language, new ways of communicating…