Triumph of the Dork, Nerd, Geek– Masters of Digital Age Technology: Embrace Your Dorkiness– Uncork Your Dork…

It’s age of the– dork, nerd, geek… and you owe everything you enjoy in technology to them, e.g.; Internet, social media, networking, gaming, communication… These were– misfits, weirdoes, goofballs, characters, goobers, kooks, nonconformists… that were bullied, outcast, ostracized… and now they control the digital world…

But who are these misunderstood, confused categories, social misfits… the– geek, nerd, dork? According to Merriam-Webster; ‘nerds’ are unstylish, unattractive, socially inept people— individuals slavishly devoted to intellectual and academic pursuits…

According to Urban Dictionary; ‘dorks’ are individuals who are keenly interested in– mathematics, science, technology and applies these principles to everyday occurrences, plus they love video games… According to Merriam-Webster; ‘geeks’ are individuals of intellectual bent who just don’t fit-in– they are technologists, computer geeks…

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Do you identify with any of these; awkward dork, goofball, character, goober, kook– or other similar terms that you might use to describe your inner weirdoism? If so, join the club! According to Blogarama; you know if you are an awkward dork… you always put your foot in your mouth, you are always weirdest person in the group and you feel a little bit like an alien. Where others try so hard to ‘fit-in’ and be cool, smooth, poised… whereas when you embrace your dorkiness, nerdness, geekness… you are not interested in fitting-in; and you are not interested in status-quo; and you are not interested in being something or somebody you are not… According to Suzanne Miller; embrace your inner-dork, flaunt being called– nerd or geek… and no matter how you are described… now in the digital age, you are the ‘coolest’ dude around…

In the article Why Nerds Rule Digital World by Kimberly Grimms writes: How do you spot a modern Einstein? Thick glasses, braces, tucked shirts in high-waist pants, walks fast and always slouching– these are the typical geeks that Hollywood presents to the world… But such descriptions do not hold true these days… These individuals are not stuck in a garage inventing a time travel machine; they are not just looking at a blackboard trying to solve the most complex math problems… These tech-savvy individuals rule what is known the ‘world of digital’ because they have certain behavior characteristics, e.g.; they are perpetually curious… they live for innovation… they use data, not intuition… they are very flexible… they think creatively… they believe that anything is possible… they never stop learning… they don’t take themselves too seriously… 

According to Forbes study; nine out of 10 employees reported bad attitude as the reason for job failure… That’s why you’ll appreciate having ‘nerds’ around; they make the workplace ‘cool’; they consider puns as an art form; they have funky work desks adorned with witty stuff; they take a bad situation and create a meme out of it… They have a sense of humor that enhances creativity and makes for a more engaging workplace… The digital age is a nerd’s world, and you are just living in it… these gentle giants of technology are leading the way for generations to come, and giving the world whatever it wants with just ‘one click’…

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In the article Do You Want to Rock the Blogosphere? by Craig McBreen writes: What makes you so damn special? If you want to find your place in this digital world, you must create a– crackin’, bold, beautiful kick-ass game plan to define why you are here and to outline a plan of action; and a major part of the plan is your– ‘killer swag’. It’s unique combination of know-how, creativity, life experience… It’s who you are and what you know... It’s your own special form of genius… It’s your wee-bit of oddness… It’s your abrasiveness, opinionated, stubborn as mule, little bats with acerbic wit to match… But it’s all OK; it’s your particular brand of– ‘killer swag’.

In the article Rise of the Geeks by Andrew Harrison writes: It’s time for– nerds, geeks, dorks, weirdos, misfits… to get even– they been bully, abused, ostracized… and now they are in control… So what turned things around? First the digital revolution elevated alpha nerds to unprecedented power and influence… and phrase ‘geek chic’ was legitimized  with its introduced into the Oxford English Dictionary… and editors at Collins Dictionary are now tracking the very meaning of the word ‘geek’ itself…

According to Ian Brookes; ‘geek’ is no longer a ‘boring’ and ‘unattractive’ social misfit… increasingly the word ‘geek’ is being used in contexts other than technology… and with increasingly positive connotation…

Moreover, surveys indicate that the public find that ‘intelligence’ as a trait for a ‘potential mate’ is four times more attractive than are ‘good looks’… Take notice, beautiful people!What does it all mean? Is geek just the post-noughties’ fleeting equivalent of punk culture, or does it mark a more fundamental realignment in society? Has society reached the ‘peak of geek’? According to Chris Coleman; it first appeared as kind of anti-fashion statement, but now– geek, nerd, dork… is sign of; entrepreneurialism, creativity, independence… instead of being perceived as weakness. Now, intelligence, different, inventiveness are cool again…

In the article Nerd, Dork, Geek in Business by The Economist writes: This weird bunch are having an ever-increasing impact on business… According to Charles Sykes; be nice to the nerd, geek, dork… chances are you may be working for one of them… More companies are clamoring to hire them; geeks, nerds… are shaping markets for products and services…

According to Stephen O’Grady; nerds are ‘new kingmakers’; they are driving decisions about the technology that companies use. They are driving innovation for– smartphones, social-media, gadgets, platforms… these are technology enthusiasts who experiment in their garage or dorm room… and turn them into mainstream hits… Nerds carry more clout in part because their ranks have swelled… According to IDC; there are around 20 million professional and hobbyist– nerdy types– worldwide…

Companies are beginning to pay attention to rise of a ‘nerd economy’, which stretches well beyond just technology, e.g.; food, fashion choices… The ‘sharing economy’ was originally a nerd thing– they prefer renting to buying stuff… Incumbent businesses, too, have started to take cues from all this nerdness, e.g.; companies sponsor video-game competitions and ‘rodeos’ where competitors race drones around stadiums…

As the success of ‘Pokémon Go’ has shows there can be big profits in the avant-garde areas where– nerds, geeks, dorks… like to experiment. Unfortunately, trying to observe and appeal to the nerdy types is not a sure-fire strategy. Especially when large companies try — too hard– to speak ‘geek’, they often come-off as inauthentic and alienating, exactly what they are not trying to do… Nerds may be a powerful commercial force, but many of them harbor disdain for big brands and overt marketing…

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We are all– dorks, geeks, nerds.. in our own way– people are different and we should celebrate differences– it’s what makes people special. According to Christopher Thurber; there are many awkward people– those who exhibit dorky behavior, i.e.; people who are just little odd, little off, little quirky. Heck, everyone is dorky some of the time; it’s part of being human…

But to maximize effectiveness of an organization, leaders must manage balance in the diversity between talented and less talented people, between dorky and less dorky, between nerdy and less nerdy, between geeky and less geeky: The challenge for leaders is awesome…