Power of Personal Brand, Self-Packaging, Image Management: Invest in Critical Personal Assets– Appearance, Impressions…

Personal branding, appearance, image… involves creating an asset by defining an individual’s physical brand, digital and online presence, and areas of knowledge and expertise… such that, it leads to a uniquely distinguishable, ideally memorable, personal impression… Personal brand, image, appearance… are critical in business. People generally retain or remember 4% of content of any presentation, speech or talk, but they always remember 100% of how they felt about it…

Personal branding is the practice of people marketing themselves as a brand… While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packagingIn the world of business, if you have the qualifications to do the job then that should be all that matters, right? Wrong. When it comes to the saying: You only have one time to make a good first impression… and when conducting business your personal appearance speaks loud and clear in having pride both in yourself, as well as the business you represent…

appear thL7MV09R4

According to Thursday Bram; as a society, we value appearances, no matter how often we hear ‘don’t judge a book by its cover’.  The right appearance can make a difference but it’s important to understand the differences between making sure that your appearance can help you move toward your goals; and, just wanting to project an image for image sake. It’s the second one that can be incredibly expensive…

According to  Shannon Kohn; studies show that 55% of a person’s opinion is driven by your physical appearance and first impressions, which are formed within the first 7 to 17 seconds. Appearance may not be the most important factor, but it’s definitely an influencer and you should be cognitive of it; ‘appearance’ can tip the scale… Hence take a few moments to reflect on how others perceive you, your company, your interactions…Think of a few ways on how to improve yourself; small changes can make big strides at helping you garner more success…

Image management is the ongoing process of evaluating and controlling the impact of your appearance and the resulting response on you and others. The concept of image management applies to anyone who has ever needed to improve self-image, self-esteem, self-confidence, and credibility. It applies to anyone who has ever wanted to get an idea across to others, to influence opinion, to take action… It’s creating an authentic, appropriate, attractive image… Although your abilities intelligence, knowledge, initiatives… are vital to success… an ongoing image management can give you the personal/professional presence needed to sustain success…

According to Judith Rasband; as an individual living and working in a highly complex and competitive society, you must recognize and understand the impact of appearance as it communicates first to you and then to others: What you wear, and the way you look affects: 1. the way you think; 2. the way you feel; 3. the way you act or behave; 4. the way others react or respond to you…

appear2 images

In the article First Impression is Critical to Your Brand by Jocelyn Giangrande writes: Today, many professionals understand the importance of establishing a strong professional brand. However, few focus enough on one important factor; the first impression. The cliché ‘you only get one chance to make a first impression’ is basically true, especially when it comes to your brand. If you wish to make a great first impression, consider these interesting stats:

  • In 1/4 of a second, people make up their mind about you…
  • In the first five seconds, a person’s impression of you flips back and forth eleven times…
  • The first impression is more important than the next five impressions…

What does this have to do with your professional brand? It means that your brand and image may be sealed in six seconds, and before you even open your mouth… If you want a rock solid brand, you must make a rock solid first impression. Leave them talking positively about you by focusing on your appearance: Your appearance is the most critical when making a first impression, and it’s important to make sure you are presenting yourself the way you wish be known.

According to F. Scott Addis and Christin Myers; fair or not, you have only mere moments to make initial impression on prospective customers. Within the first minutes of an encounter, business partners, customers are making rapid assessments about your appearance, your intellect, your business acumen… Your ability to set-up positive expectations can win you the opportunity to build long-term business relationships, or your inability to do so can end business before it begins… The importance of projecting an image of professionalism in the first moments cannot be overstated.  How you come across in the first five minutes or less will set the tone for much of your future interactions…

appear th59ND9FIT

In the article Why Your Appearance Matter by Suzanne Vara writes: When we think of appearance we think of how we look: It’s a big deal, since your first appearance sets the stage of how people view you and develop an image of who you are. We form opinions of brands based upon who you believe they are. We are drawn to them through their physical appearance, taste, reputation, friendliness, their generosity, sense of humor and values… As a brand, whether it’s a personal or corporate, appearance matters in all facets…

Physical appearance while we want to sometimes deny it, does have its perks. If someone is physically attractive, you are drawn to them… If a corporate brand unveils a gorgeous and interactive new website, you are drawn to it.  How we look makes a difference for that initial attraction… People are attracted to you physically, no doubt, but that can last just a few seconds, then when you open your mouth: Scary to think that words and actions can change everything… However, appearance is more than just showing up; you must also show your brilliance.

In the article Personal Appearance Matters by Stephanie Armour writes: Let’s face it, people react to your ‘look’… They draw conclusions about your decision-making ability, judgment, taste, attention to detail, self-esteem, values… Personal appearance is a message we send each day to the people you interact with. What you say about yourself through your ‘look’ is a choice you make; how you wear clothes, shoes, cosmetics, accessories, hair style… and attitude. The challenge is to figure out what others see, and if you don’t, you set yourself up for unexpected surprises…

What does your boss or coworker see when you arrive at work? Maybe this wasn’t  your intent, but it’s hard to predict the wide spectrum of possible interpretations you might get.. You must take charge of how you are perceived. Your appearance package is your messenger, and the way it’s interpreted is left to the people who receive it… Study after study has found that leaner, fitter, better-dressed, better-groomed, and therefore better-looking people are paid more, promoted faster, and rewarded with more positive evaluations… That’s harsh reality. The lesson is to align personal appearance with the culture of the workplace…

appear3 th

In the article How Much Do Appearances Matter? by chipscholz writes: Sylvia Ann Hewlett of the Center for Talent Innovation surveyed 268 executives and interviewed 4,000 college-educated adults on ‘executive presence’, including appearance. More than a third of surveyed executives considered polish and grooming vital to one’s personal presence, even ahead of physical attractiveness… It’s not the body type, height, or weight that matters most. It’s what you do with what you’ve  got. Anyone can improve his or her looks through better grooming habits. While dress standards vary, good grooming signals– discipline, competency, good health, and that you care.

In a study at Harvard Medical School; judgments about a woman’s competence, likeability,  and trustworthiness were affected by how much makeup they wore.. When you make an effort to look polished, you signal to others that you see them as worth your time and investment. It telegraphs that you take your work seriously. Senior leaders say that failure to come through on the grooming front signals either poor judgment or lack of discipline…

Achieving polish comes down to minimizing distractions from your skill sets, the message you’re trying to convey, and the changes you want to influence… While the specifics of dress, makeup, hair, and grooming vary according to geographical and industry contexts, always make your appearance focus the audience on your competencies, rather than as a potential distraction…

Invest in your appearance: Take a long look at yourself in the mirror. Women and men do this differently. Women, mostly look in the mirror to see their flaws, whereas men look in the mirror to admire themselves. Women gain pound and see themselves as rotund. Men see expanding waist-line as normal, or perhaps as clothes that have shrunk in the wash: An exaggeration, perhaps, but women know better… If you expect people to follow you, give them reasons. Groom yourself; Dress neat and smart…

Also take care of what’s inside you: Good diet, healthy exercise are important to looks, as well as health… Look beneath the surface: Appearance can be misleading, and yet the way you present yourself is critical. Every person must earn trust, but the door to trust can only be opened if people are willing to give you a second look, or better yet– a long look and a good listen…

Most experts believe that first impressions can be very lasting, even though you may look and act differently, later. Looks alone cannot bring you job success. But not caring about your looks is one sure way to keep yourself from succeeding. The way you look at work is critical to your success on the job…

According to  Sandra Collins; people buy from people, and first impressions count; it only takes 7 seconds to make that first impression, which is little or no time to speak! What really matters is that you think about how you want to present yourself, who you are, and what your customers and colleagues expect, then create your appearance accordingly… According to Colin Shaw; it’s better not to ‘judge a book by its cover’, but since we know we are going to do it anyway, make that ‘the cover’ say what you want to say…