Inspiration Leadership and Aspiration Management Drives Business Success: Motivation Shifts– Inspire, Aspire, Achieve…

Inspiration leadership is often seen as the key to creating a successful business; however, businesses that are led by aspiration management are also notably successful. Hence, although inspiration leadership and aspiration leadership may have different drivers, they can both deliver positive results…

According to Kate Tojeiro; organizations that are based on inspiration style leadership have a clear vision of what they should stand for and where they are going. This leadership is inclusive by nature and it connects well with employees and is able to articulate its vision in a way that is compelling to those around them. These companies tend to be driven by innovation and creativity and tend not to be risk-averse, for example; Apple, Google, Amazon…

Whereas the aspiration style of leadership is driven by a different set of rules, for example; size, influence, market share, geographic spread… and these factors tend to be more important than innovation or creativity… These companies are often more hierarchical than those that are inspiration led, for example; businesses in media, banking, pharma, telecom… are typical of those with an aspiration management. Although clearly different in their styles, there are definite cross-over between these two types of organization… an ideal organization is structured with a mix of both inspiration and aspiration leadership styles…

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In the article Business Motivation by Nancy Wurtzel writes: Motivation is a complicated subject that is studied by many and understood by few. Virtually every aspect of human life– from the mundane to the life-changing– is guided, swayed and altered by motivating factors… Motivation is one of the most powerful driving forces in the workplace. It can mean the difference between tremendous success and failure. Motivation stems from two sources.

The first part of motivation is external or extrinsic (outside the person) sources. Other motivating factors come from internal forces, which are mainly people’s thoughts, patterns and collective experiences. However, humans are unique; what motivates one person will not necessarily motivate another. You– and only you– will be able to determine what works for you. Take the time to examine what internal and external factors are motivating you as a business person. Here are a few keys for motivation that may prove helpful.

  • Inspiration: Inspiration is critical to getting and staying  motivated. If you are not interested in your business, your motivation level will never be high and you won’t be able to sustain interest for very long.
  • Setting Goals: Short and long-term goal setting is vital… If you didn’t set goals, you would be adrift with nothing to strive for and no charted course to follow.
  • Networking: Network with other business people. One person can’t move a huge mountain but when a number of people work together the mountain is suddenly only a small hill– these are simply challenges waiting to be surmounted.
  • Reward Yourself: All work and no play is a huge mistake. Your motivation will soon begin to fall if you never take any time away from the demands of business. So, plan frequent rewards for yourself.
  • Exercise: There is a powerful connection between the mind and the body. It’s vital to take breaks and exercise, everyday. If your body isn’t healthy; your mind, concentration, and motivation will certainly suffer.
  • Organize: Organization is critical to motivation; vision, strategy, plan, structure, focus, effective time management…

In the article Brand Shift for 2013: From Aspiration To Inspiration by Alan Snitow writes: Great brands, those brands most in touch in with consumer sentiment, have evolved their message from one of aspiration to one of inspiration. They are focused less on what they can give, and more on what consumers themselves can achieve. In those very same aspiration prone categories, quintessentially U.S. companies are calling on consumers to make a better world for themselves, by themselves.

These brands have realized their role is not to be the solution, but to be the motivation for one. The call to action isn’t merely to buy something, but to build something. Of course, some brands have always acted thusly, particularly in categories predicated on personal achievement, like sporting goods. What’s interesting is how badge brands, whether of style, wealth, wisdom, or popularity, have taken the same tack…

And perhaps, brands will continue to benefit from the lessons of these last few years and remember that inspiration can be as powerful a proposition as aspiration…

In the article How To Succeed–Or Keep On Trying by biglittlewolf writes: I read not only to learn but to be informed, entertained… but most important, for inspiration. I recognize that both aspiration and inspiration can generate motivation. And, I am clear on the difference: The definition of aspiration is a strong desire, longing, or aim; ambition: intellectual aspirations; a goal or objective desired… The definition of inspiration is imparting inspiration (stimulation or arousal of the mind, feelings to a special act of creativity; person or idea that causes this state) I am keenly aware that I may aspire to a way of life and never attain it…

Our aspirations form part of who we are, what we seek to accomplish, how we look, how we feel, how we live, what we define as success. There is much to be enjoyed and learned from aspiration magazines, books, films… as long as we don’t presume that we must inhabit the entirety of this posed and painted picture of perfection, that anything less is failure, that anything less is lacking in value, that if we don’t arrive at the desired state it’s because we are lacking in value

As for inspiration, it’s a different matter: It stimulates the mind, it engages the most profound emotions; it stirs us to action whether to chase after our own dreams, or to help others pursue theirs. Some of us need aspiration; others need inspiration. I know that I rely on a reasonable dose of both; they may overlap and coexist and they do generate motivation…

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In the article Inspiration or Aspiration by Kate Tojeiro writes: Most businesses today, particularly large multinationals (the most noticeable and easiest to scrutinize), are driven by two distinct styles of management; inspiration led and aspiration led styles… Developing a leadership style to address the changing needs of business will ultimately involve everyone in the organization, not just those at senior management levels. It’s certainly accepted that– what has worked well in buoyant times is unlikely to be as effective in difficult economic times.

Traditional ways of thinking and operating will need to be challenged if companies are to remain strong and competitive. To quote Mark Twain; if you always do what you always did, you’ll always get what you always got… It’s about being prepared to change, then driving that change forward, both on an individual and corporate level… Great leaders are those who concentrate their energies on the things they are good at, and totally acknowledge the things they are not good at. Irrespective of whether their style is inspiration led or aspiration led, they are comfortable with the fact that they alone cannot achieve everything, so they surround themselves with good people who have skills to achieve what they cannot…

These leaders are able to inspire others, in their organization, to achieve greatness… Both inspiration and aspiration styles of leadership can be effective even when an economic collapse threatens the very existence of a business. Where there is a desire or a need to change an existing leadership style, business leaders should choose from the attributes of existing styles and nurture an approach that best suits them. The overriding objective, however, is not to create a style that becomes formulaic, but a style that is sustainable and repeatable…

In the article Get Motivated in Your Business by Dennis L. Prince writes: One of the top causes of waning motivation is unclear goals. If you don’t have a clear plan to reach your goals, it’s not surprising that you lose motivation… goal-setting is directly related to how you define the start of the journey and how finely you chart the key milestones you need to achieve it. Setting milestones can empirically define what success along the way looks like. When you see and attain it, you will stay motivated knowing you are on the right path… Milestones are crucial to staying motivated…

A key benefit of setting milestones, besides ensuring you’re staying on the right track, is to reassure yourself that you are making good progress. When you reach a milestone, celebrate it… Much of what keeps business people charged up is taking the excitement and confidence gained from a goal you’ve reached, and eagerly pouring that into their next quest. That’s the core of motivation– it fuels your inspiration and aspiration for moving your business ahead, year after year…

Achievement, accomplishment, prosperity… all of these words is a synonym for success… According to Reckless; we live in an aspiration society… Aspiration refers to material things you can possess, whereas inspiration refers to immaterial things you– wish to be. When you choose– ‘to have’ versus ‘to be’– you set yourself up for disappointment and frustration… A strong desire can help you get inspired and aspire… However: What comes first, inspiration or aspiration?

Many sources of inspiration can help you in achieving success in life. But, arguing about which comes first whether inspiration or aspiration is not one of them. The important thing is to find your true source of inspiration and to remain focused in the achievement of your goals… If the vision of a CEO is aspiration, then the team must be inspired to works towards actualizing it. It tells the team ‘what’ to achieve; it’s inspirational, and hence motivates the team to make the vision a reality… Aligning people to the business vision or goal alignment in aspiration management context is about creating the right balance between the business and individual aspirations and goals…

Motivation plays a critical role in influencing workplace behavior and performance. There are many theories of motivation and including; Abraham Maslow’s hierarchy of needs, Herzberg’s two-factor theory, Alderfer’s ERG theory, Goal-setting theory, Models of behavior change, Theory X and Theory Y…

However, the basic objective in motivation is to strike the right balance between the organizational growth opportunities (business aspirations) and personal growth opportunities (career aspirations)…

Motivation is what moves us forward in our personal and business lives… So, take the time to examine your motivating factors, improve your focus, renew your enthusiasm, and keep on track… and, the motivational momentum of your inspirations and aspirations will carry you forward…