Hope Is Not Strategy– But Strategy Is Not Strategy Without Hope: Over-Reliance on ‘Hope’ Kills Many Businesses…

Do you use the ‘hope’ strategy in your business? It goes something like this: Let’s try something new and ‘hope’ it works! Hope lies between certain knowledge of something happening and wishing something would happen… Hope is the belief that something is possible and probable, and recognition that the degree of each is not necessarily equal...

According to Annie McKee, Frances Johnston, Richard Massimilian; ‘hope’ like other positive emotions, has a positive impact on the perceptions of events around us, so that we tend to see things more positive... This is especially important in times of crisis, as hopeful people are better able, both physically and mentally, to cope with challenges… However, hope is a pernicious little devil that can cause all kinds of problems in business if you don’t root it out and minimize its effect in your decision-making…

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Hope is a critical part of achieving a strategy when based on what is possible; perhaps not highly probable, but possible… According to Pat Schuler; the ‘good news’; ‘hope’ is good in general; it indicates a positive outlook on life and business, while not essential for business success, it often makes success easier– as well as making it look more attainable… The ‘bad news’; ‘hope’ is a poor strategy when you are business planning… You can’t hope or pretend everything’s just fine… Reality forces  you to take action… If you can’t see a complete, knowledge-based path to accomplishing what you want, revise the plan. For example, if you’re investing in a new website to convert traffic, but you don’t have a good plan for how you’re going to drive that traffic, there’s too much hope in the plan…

In the article Hope Is a Strategy– Well, Sort Of  by Deborah Mills-Scofield writes:  Hope is the belief that something is possible and probable, and recognition that the degree of each is not necessarily equal… When hope is based on real-world experience, knowledge and tangible and intangible data it results in trust, which is necessary to implementing any strategy… Hope views the glass as half full, not half empty… 

According to some business people; hope is an important part of business strategy, when its more than just wishful thinking, e,g.; 1) base it on fact, not fiction; 2) learn from failures and apply it along the way, 3) focus on what’s working instead of what’s broken, 4) use optimism as your greatest act of rebellion against naysayers and status quo…

In the article Hope, Doesn’t Belong In Business by Howard Lewinter writes: Although most people are believers in having hope, it’s important to understand how hope is applied or misapplied in a business environment, e.g.; if you are sitting at your desk and hoping that things get better chances are they probably won’t… For things to change (get better) there must be action in order to get reaction; in other words, hope is great but action is better…

Don’t just hope that things get better, do something… You often hear business people say things like: ‘I hope to get the contract… or ‘I’m hoping to do (fill in the blank) in sales volume this year’… there is no hope in business. Only action and results… Hope is an important part of everyone’s daily personal lives, but hope in business won’t get success…

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In the article Hope is Not a Business Plan by Liv Syptak writes: When you hear a phrase, such as: ‘I just hope it works out’… It’s time to face the fact that ‘hope’ is not a success plan… Far too many businesses have settled in to just hoping for the success, e.g.; we hope for a big break thinking that’s when we can do something great… or, we hope for winning the big projects… or,  we hope for new opportunities that will show our true potential… Yes, hope is important but it alone does not create success…

There is no direct output from hope; it’s a state of  anticipation that on its own goes nowhere. There’s no inherent action in hope: Yet we all so readily give over our future to it… However, let’s be crystal clear. This is not about abandoning hope. This is about waking up to the fact that we must do more than hope. So yes keep the hope, but remember that– solid plan and attentive management are the things that turn hope into reality…

In the article Hope is Not Strategy by Daniel Newman writes: A leaders core responsibility is to be an agent in the distribution of hope.– hope that is created not by talking about it, but through actions. The ability to work through tough situations and generate positive outcomes creates hope for the team. Merely talking about it turns hope into a wish, a pipe-dream, a potentially lost cause… Your ability to control outcomes does not reside in hope. Rather, your outcomes are achieved through a combination of focusing on that which you can control and having realistic expectations…

Simply stated, work to control the things that you can, but don’t just hope for things that are outside of your reach… Hope is a nice thing. It feels good to be hopeful, but when it comes down to it focus on things that are within your control… While you should never give-up hope, see it for what it is and not bet your futures on it. Instead let’s bet on the things that you can control. According to Webster; hope is desire for something with an expectation of its fulfillment– it’s not just wishful thinking… 

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Hope is a confidence that something can happen if one works hard enough to make it happen… According to Shane J. Lopez; it’s hard to be successful without being hopeful– It helps people launch businesses that thrive… Hope accounts for 14% of productivity in workplaces. But to take advantage of hope, leaders must make goals meaningful, strategize and plan for ‘what ifs’, and help employees understand that they can use it to make the work a better place…

There is power in ‘hope’: It’s hard to be successful without it… the more you do it the better it works… Hence, a well-conceived and crafted business strategy, full commitment from the team, and an extra dose of hope provides the foundation for a very successful outcome…