Habit– Power of the Unconscious… Grow Your Business by Changing Habit: Habit Drives 95% of Customer Behavior…

Habit is the most influential governing factor of our everyday business and personal existence. Your actions, your responses, the decisions you make, the way you live your life are all largely dictated by habits…

A habit is a behavior or set of behaviors that you do automatically without thinking– and they are learned not instinctive; these are human behaviors that occur automatically without explicit contemporaneous intention of the person…

According to John Dryden; a habit is something that you create by repeating a particular behavior… Do something over and over and it will become habit, and attitude is an habitual way of thinking… Many a hapless business has been broken by habits and attitudes of its management– we first make our habits and then our habits make us… According to Jim Ryun; motivation gets you started, habit keeps you going

According to Neale Martin; habit begins with a revolutionary premise– 95% of human behavior is under control of their unconscious mind… this exposes a central flaw in traditional marketing theory, market research, and preponderance of business strategy, i.e., that customers are consciously aware of what they’re doing… Habit explains why 80% of new products fail and why billions of advertising dollars are wasted every year and why even satisfied customers aren’t loyal… marketing is focused on the wrong things…

According to Charles Duhigg; 40% to 45% of what management does every day may seem like they are making decisions, but they are actually habits… Good managers know-understand importance of habits… Bad managers just pretend that they don’t exist, and so when they emerge they end up being disruptive…

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In the article How Habits Effect Business by Taylor Ellwood writes: Habits are a part of life and business and when you know how their effect then you can start changing bad ones into good ones… thus creating a positive impact on your life and business. When we indulge in bad habits they are distraction and hurt the overall quality of your life and the business, even if they seem to provide an illusion of improvement… They affect the business because you are engaged in automatic behaviors that can have a negative impact… The reward is the reinforcement, for example; you habitually check ‘social media’ throughout the day, and the perceived reward is feeling connected to other people.

However, the real reason you are checking ‘social media’ could be because you are bored, overwhelmed… with the business work. Although this activity might not seem harmful, it’s most likely a distraction from your business activities… So until you recognize root cause of questionable behavior you won’t be able to change it– but once you do recognize it, then you can substitute a different behavior (habit) that provides the same reward, i.e., connection with other people… For example; instead of ‘social media’ you can directly contact customers, networking partners… Which gives same reward, i.e., connections, but more important it will actually help business… Take a few minutes to identify your habits– try sorting the good and questionable…

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In the article Grow Business by Changing Habits by Ndubuisi Ekekwe writes: An organization’s culture is amalgam of habits and depending on the dominant ones companies will either fail or succeed. According to biologists; the brain’s cerebral cortex is the data processor upon which our habits are wired. Hence the understanding of the electro-chemistry and relationship of the cortex with human behavior opens opportunities for companies to target customers effectively: That is, if companies can make us create habits that involve their products, they’ll be successful. But they may not need to create a new habit; they can simply infuse their products into our existing routines…

Take Facebook and Twitter, for example; they’re designed not just to nurture social habits of connecting with others, but also to create a new habit of hyper-expression. According to research at University of Chicago; texting and checking Twitter and Facebook come in just below sex and sleep on impossible-to-resist urges. Many of the social media companies can succeed provided that they maintain the elements that sustain habits…

Habits change and companies must keep pace with these behavioral changes; over time, some habits are dropped and new ones adopted… To be successful, companies must play a role in creating or disrupting people’s habits, and aligning them with their own products… The future is about habits and companies can only succeed if their products are central to maintaining them… Companies cannot just focus on existing needs and expectations of customers; they must anticipate desires– things customers don’t even know they need until they see them…

The process of reshaping consumer behavior doesn’t necessarily have to be disruptive, for example; B2B companies that focus on enterprise solutions must create new habits by realigning behavior by innovation. Companies that innovate and change behavior, making their own product an essential element of the new behavior are the ones that will grow and succeed…

In the article Hacking Habits: How To Make New Behaviors by Jocelyn K. Glei writes: In the workplace and in life we are little more than the sum of our habits. Who we are and what we accomplish depends largely on a vast network of routines and behaviors that we carry out with little to no thoughts… According to David Eagleman; human brain is in the business of gathering information and steering behavior…

Habits are the brain’s own internal productivity drivers and they are constantly striving for more efficiency. The brain quickly transforms as many tasks and behaviors as possible into habits, thus freeing up more brain power to tackle new challenges. In general this modus-operandi of our minds leads to incredible benefits but on occasion it seems nearly impossible to change our behavior…

According to Duhigg; habits consist of a simple but extremely powerful three-step loop: First there is ‘cue’, trigger that tells your brain to go into automatic mode and which habit to use. Then there is ‘routine’, which can be physical or mental or emotional. Finally, there is ‘reward’, which helps your brain figure out if this particular loop is worth remembering… Over time this loop… becomes more and more automatic and the ‘cue’ and ‘reward’ become intertwined until a powerful sense of anticipation and craving emerges…

The first rule of habitual changing is that you must play by rules; there’s no escaping the three-step loop (i.e., cue, routine, reward) because it’s hard-wired in our brains… However there is a final key ingredient; ‘belief’ that change is possible and this ‘belief’ is the ingredient that makes a reworked habit loop into permanent behavior…

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Habits are a funny thing: We reach for them mindlessly, setting our brains on auto-pilot and relaxing into the unconscious comfort of familiar routine. According to William Wordsworth; Not choice, but habit rules the unreflecting herd… In the ever-changing 21st century even the word ‘habit’ carries a negative connotation. So it seems antithetical to talk about habits in the same context as creativity and innovation. But brain researchers have discovered that when we consciously develop new habits we create parallel synaptic paths and even entirely new brain cells that can jump our thoughts onto new, innovative tracks. 

Rather than dismissing ourselves as unchangeable creatures of habit we can instead direct our own change by consciously developing new habits. In fact, the more new things we try– the more we step outside our comfort zone– the more inherently creative we become, both in the workplace and in our personal lives… According to Antoine Ezell; as marketers, our goal is to figure out the true ‘why’s’ behind our customers’ behaviors, much of which is tucked securely away in their unconscious– their habitual mind. This understanding allows us to create great customer experiences, which will have an impact on their behavior: This is the ultimate imperative…

According to Rose Hill; all habits consist of knowledge combined with skill from practice. What all this means is that you can learn new habits to replace those that are no longer working for you. And to learn new habits you must change what you’re doing, how you’re doing it, and the choices you make: If you keep doing what you’ve always done, you’ll keep getting what you’ve always gotten… That means that if your business is not headed in the direction you must make new choices and start new habits to ensure you ultimately get the results you want: Your choices of habits, determine your success… Up to 90% of your current behavior is based on habits…

According to  Dawna Markova; first thing needed for innovation is a fascination with ‘wonder’. A good innovation thinker is exploring other possibilities and this is where developing new habits comes in. You cannot have innovation unless you are willing and able to move past your habits and go through unknown– from curiosity to ‘wonder’.  According to John M Reisinger; most people never examine their habits when they’re trying to resolve conflicts… Our habits tend to manage-steer us as if on automatic pilot– just reacting to whatever turbulence we encounter…