Cowbell– Every Person, Every Business Has at Least One– It’s Your Remarkable, Unique Talent, Skill… Bagpipes Don’t Work…

Cowbell– every person, every business has at least one– it’s the unique talent people pay to see, or it’s a company’s unique competitive advantage… It’s something that delights people– gives them value, pleasure… and when you discover it and share it, you gain success and happiness for both yourself and others: It’s a win-win…

In the book by Brian Carter and Garrison Wynn; they framed the ‘cowbell‘ as a principle: It’s the Cowbell Principle. And they write; the key to happiness and success is knowing who you are and how you can make other people happy… As simple as this Cowbell Principle sounds, few people or businesses harness its full power; many individuals struggle to find their unique strengths and they toil on things that they love, but no one else appreciates or cares about them; these interesting but underwhelming strengths, skills, talent… are called ‘bagpipes’, they are not ‘cowbells’…

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The key for success is to find and ring your true cowbell; develop it, communicate it. it’s your empowerment for a higher level of performance… However, the real challenge is to defy mediocrityif you’re too vanilla (i.e., ordinary), it’s hard to be successful, because you don’t stand out: It’s mediocrity that goes along with low expectations, lack of ambition, lack of motivation, little or zero passion– it’s sleepwalking through life.

If you’re good at something or even great at it– tell people, show them, don’t deny it, don’t hide it, don’t be embarrassed about it. Hence, if you have remarkable– gifts, talents, skills, you have cowbells. According to Joel Comm; your greatest fear should not be about surviving, but about– mediocrity, powerlessness; if you are just keeping-up with the crowd, you are actually falling behind– treading water is not swimming, it’s just controlled drowning. So find your cowbell, and forge your desired path; it’s the only way to move forward to get enough opportunities for fame, fortune, and doing the thing you enjoy…

In the article Amazing Business Insights In Cowbell Principle  by Charles Franklin writes: Your cowbell is specific– strength, talent, skill… which sets you apart from all others; it’s something that only you can provide. It’s the ‘remarkable competitive advantage’ that people are willing to pay… This concept is not new, e.g.; the principle behind Seth Godin’s ‘Purple Cow’ and ‘Linchpin’ is about being indispensable and valuable… But the thing that makes ‘The Cowbell Principle’ different is that it requires others in a community or business to be involved; it must be played within an ensemble, because if it does not help others it’s just experiment in psychotic selfishness!

A cowbell must add real value to a community or business; it must give you important role to play. The cowbell is rhythmic, it meshes within a community, business… Identifying your cowbell is not an easy task: For something to be a remarkable strength, talent, skill… and hence a cowbell, it must have two characteristic: 1. It must bring you personal happiness, satisfaction and a sense of accomplishment… 2. It must delight your community or business with real and unique value…

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In the article Why Exceptional Leaders Focus on More Cowbell by Paul Rulkens writes: An exceptional leader sees their organization as one big– ‘superhero convention’, where people are stimulated to exchange their talents, and start applying their strengths to the maximum extent possible… And, for those individuals who do not distinguish themselves with some remarkable– strength, talent, skill… they will probably get stuck in a rut…

Only the organization and individuals that show courage, and build on unique and remarkable strengths are they able to unleash their full potential… Exceptional leadership is about success, not perfection… Here are a few practical ideas on how exceptional leaders inspire ‘More Cowbell’ in their organization:

  • Get rid of Dysfunctional Performance: Focus on peoples’ strengths and build well-rounded high performance teams that compensate for any individual weaknesses…
  • Reinvent Delegation: Everyone is wired differently and playing to your strengths is often enjoyable and fun. When delegation is applied well, you will be surrounded by people who love to do what you detest doing…
  • Apply Principle of Highest and Best Use of Time:  Throughout an organization the most, highest and best use activities are: Activities that an organization is ‘best’ skilled at… Activities that an organization is ‘most’ passionate about… Activities that an organization can create (massive) ‘highest’ value to others…
  • Lead by Example: Exceptional leaders see themselves as Trim Tabs’: A Trim Tab is a little rudder, which moves a big rudder, which consequently moves a massive oil tanker. It is a metaphor for the ability of leaders to change an entire organization by consistently adjusting and applying necessary corrections…
  • Nurture Superhero Talent: Exceptional leaders inspire others to become aware and accelerate their ‘superhero’ talent. There are three ways to quickly find your own super-talent: 1. It’s used to solve most complex problems… 2. People frequently come to you for help, advice… 3. You are eagerly engaged in learning by– reading, watching, listening, doing…

In the article When Dumbest Idea Is Best One by Brian Carter writes: Sometimes the dumb idea is the best one; and you often confuse simplicity with stupidity. It’s easy to think that if something is simple, it must not be the best or most effective: Wrong! Often an idea may seem dumb because you are being dumb…

Try something stupid; even though you might be afraid to do something that you think is a good idea but you do not do it, because you think that others might view as stupid? Well think again, sometimes exercising a stupid idea leads you to a better idea. Sometimes the only way to genius is through being stupid. Are stupid ideas a good idea? Maybe: Since when is the first idea the best idea? If the first idea were indeed the best idea, then progress makes no sense.

Show willingness to be crazy: some of the greatest innovations where, initially, thought to be crazy… Sometimes it takes a little craziness to disrupt an industries…

The Cowbell Principle is not about following ‘your’ passion and making money; it’s about bringing joy, delight, value… to others and that makes money, which then becomes a true cowbellian experience… Your cowbell is the biggest, most remarkable talent you have, and it must delight other people (or it’s not a cowbell)… remember bagpipes are not cowbells… Ultimately, your success means clearly understanding everything about your cowbell…

According to Oscar Wilde; be yourself; everyone else is already taken… Bagpipes many give you joy but not fortune… and there’s another class of obstruction called ‘killer skills’, which are not nearly as awesome as they sound: No, it’s not the 1980s version of the term. These are killers in the sense that they ‘kill your spirit’: Ouch! Killer skills are things you’ve learned to do that make you money, but they’re not a passion; in fact, they’re the opposite of a passion, they are the necessary evils– things you must do to support you, your family, and they are slowly killing you.

According to Joseph Campbell; you must be willing to let go of the life you planned so as to have the life that is waiting for you…

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The reality is that there’s ‘not’ very many things that most people, companies can really excel at… So when you identify that remarkable talent, skill, strength… you are doing yourself and every member of (your team)– a disservice if you did not play the hell out of it– your cowbell… even if you risk looking like a fool.

According to Brian Carter; the freedom of fear about other people’s opinions gives you the freedom to excel, and the fear of being who you really are creates failure. If you’re not being who you really are, then you won’t achieve what your remarkable talent, skills… are meant to accomplish. Confidence is contagious: To win big you must play big and those who risk the most win the most…

Confidence and hope is so very important that you should do whatever you need to do in order to have it, e.g.; some people do religion or spirituality, some people drink green tea, some take antidepressants… It does not matter what it is… The only thing you have to lose from being ‘irrationally optimistic’ is you might be disappointed sometimes. But there is so much to gain; it’s worth it!

According to Bryan Kramer; geniuses often do a type of copying that not everyone else thinks of; they copy a ‘process’ not the substance. Anybody can copy the ‘what’ of something, and you call that intellectual property theft.. Geniuses copy the ‘how’ unless it’s patented… Don’t copy ‘what’ a good idea is; copy the ‘how’ that made the ‘what’, and then make your own good idea… It’s your creativity, your cowbell, that makes it happen and it’s your competitive advantage: It’s when you find different, faster, better ways to do something… it’s how creativity works:

Yesterday’s solutions created today’s problems; today’s solutions create tomorrow’s problems; it never ends, and you can’t give-up if you want to stay on top… knowing, understanding, using your cowbell is the key asset you have for getting to the top…

According to Debra Jason; life is short, and people live the life they create. So what better life can you create than one that’s based on you doing something you love, and that other people love too? According to Albert Schweitzer; your success is not the key to happiness, happiness is the key to your success…

If you really love what you do you are successful. Moreover, until you experience real joy from your own ‘uniqueness’ you won’t shine and you certainly won’t get to enjoy awesomeness of a cowbellian life. So your challenge, if you agree to accept it, is to– find, develop, ring your cowbell and experience highest level of joy for yourself, and the greatest level of delight for others…