Art of Business

Art of Creative Business StoryTelling: It Changes the Way You Think, Act, Feel…

BizShifts is all about business storytelling; it’s the ultimate weapon, it’s the passport to success; it changes thinking: Storytelling is ‘Power’ in any business narrative…

Storytelling in business changes the way you– think, act, feel… Stories form the foundation of an entire workplace culture, and they have power to break down barriers and turn bad situations around… Stories capture imaginations, illustrate ideas, arouse passions, and inspire in a way that cold, hard facts often can’t…

Stories can be powerful business tools, so if you want to motivate others effectively, you need to learn how to tell a good story… The most commonly used are probably these: Inspiring the organization, setting a vision, teaching important lessons, defining culture and values, and explaining who you are and what you believe… Although storytelling isn’t always the right tool to help ‘manage’ people; it’s an exceptional tool to help ‘lead’ people…

People tell business stories to communicate and connect with employees, customers, colleagues, partners, suppliers, and the media… When you tell a story well, it can create an intense, personal connection between the audience and the message. Effective stories can change opinions, they can inspire to achieve goals that we didn’t think were possible…

Storytelling not only plays a fundamental role in public speaking but it’s also one of the most powerful tools of ‘influence’ that a business leader (or any leader) has at his or her disposal… The art of being able to tell stories effectively in a range of business contexts can be very important; one well placed story can touch and influence many in profound ways…

What is Storytelling? At its core, storytelling is the art of using language, vocalization, and/or physical movement and gesture to reveal the elements and images of a story to a specific, live audience… A central, unique aspect of storytelling is its reliance on the audience to develop specific visual imagery and detail to complete and co-create the story… Most dictionaries define a story as a narrative account of a real or imagined event or events.

Within the storytelling community, a story is more generally agreed to be a specific structure of narrative with a specific style and set of characters and which includes a sense of completeness. Through the sharing of experience we use stories to pass on accumulated wisdom, beliefs, values… Through stories we explain how things are, why they are, roles, purpose. Stories are building blocks of knowledge, and the foundation of memory and learning. Stories connect us with humanness and link past, present, and future by teaching you to anticipate the possible consequences of your actions…

change thWI98OH73

Facts, data, statistics and quotes are essential parts of a business, but their specific significance depends on the framework in which they are placed. We can spout off graph after graph and statistic after statistic but if we fail to provide context that data has little value. Facts have meaning when we ascribe meaning to them… Oblige the audience to connect with the presentation’s stats by fitting them into a business storyline that nuances and enhances the point…

The beauty of storytelling in business lies in ability to connect with others. Don’t underestimate the power of this modest device; it can compel the audience to trust you, it can encourage the audience to relate to you, and it can move the audience to take action… Even a boardroom full of serious, successful business people would rather listen to statistics and facts in the context of a fascinating story rather than listen to a colorless list of cumbersome facts… don’t make the audience think. Tie those prosaic facts into an engaging story to hammer home the main idea. Show audience why they should care; don’t leave them hunting for reasons…

Stories are how we learn, best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories… Stories let us convey wisdom, and/or explain information in an entertaining way… Leveraging the unparalleled, far-reaching power of storytelling is now the new doctrine in business… stories work in an unseen way to transform the way we absorb and process information…

It’s ironic that in the decade where we have access to more data than is humanly comprehensible, the vehicle that garners the most trust, confidence, belief is not a data point, but a story… Although the Internet has created an explosion of storytelling and content-sharing channels, the first priority is not about the channel, it’s about the story… Stories connect; transform; engage; they are the most important… Business storytelling is a powerful enabler to cut through the clutter and engage the audience…

Storytelling is a pull, not push, strategy; it’s about engagement-interaction… the audience is just as active participant as the storyteller… Storytelling is a selfless, empowering act– great storytelling points people toward a desired conclusion but gives them the freedom to draw that conclusion themselves… Storytelling draws from both magic and logic; truly great storytelling touches our hearts as well as our heads, getting us to feel, as well as to think..

Storytelling looks to the future: Successful storytelling respects the past and appreciates the present, but it also looks boldly into the future, moving people past ‘what is’ to ‘what if’… Done well, storytelling helps people collectively imagine a vision of the future that is achievable and worth achieving, helping them to understand not only what they’re working on, but also what they’re working toward… The overall goal isn’t to become the best storyteller in the world, but to grow the business: Develop a story that helps people connect the dots between ‘their problem’ and ‘your solution’

 About BizShifts: BizShifts is Prime Purveyor of Business Transformation    Through a Framework of– Creative Thinking, Re-Thinking, Forward Thinking about Subtle Shifts in– Organization, Leadership, Management, Strategy, Innovation… that Bring Big Results: A Framework for Thinking about– Relevant, Different, Effective… Methods for Sustaining Change…

thumbnailCAPFUSWC -- lighthouse

 

Constructive Comments are Welcomed

Subtle Shifts in Business, Leadership, Management, Organization, Strategy, Innovation– Bring Big Results…

Translate »
%d bloggers like this: