Monthly Archives: March 2012

Challenge of Channel Sales: Making it Work… Readiness, Compatible, Strategy, Management, Incentives, Trust, Loyalty, Metrics…

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Channel sales partners who are already selling your type of product or service into your target markets can provide critical access to a large universe of potential customers. Channel sales (channel) and direct sales (direct): What’s the difference?  Quite simply, … Continue reading

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Wealth, Wealth Creation, Wealth Enhancement: Exposing the Secrets for Building Wealth… Well, There Are No Secrets… Really!

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The purpose of life is essentially to create and experience more life, and to enable the true expression of life. Wealth creation in its fullest and broadest meaning; fosters this expression. ~ Keelan Cunningham Wealth has many meanings and everyone sees … Continue reading

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Thinking Can Ruin Your Business…. Stop Over-Thinking and Start Doing!: Avoid Paralysis by Analysis

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Over-analyzing (or over-thinking) a situation… treating the decision as over-complicated… seeking the ‘optimal’ or ‘perfect’ solution; these are all victims of paralysis by analysis. Thinking too much or thinking too little can have an enormous impact on the outcome of a … Continue reading

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Customer Retention, Repeat Sales, Referrals– are Business Imperatives: Bridging with Customer Satisfaction, Loyalty, Lifetime, Score…

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The rule of customer retention is that you must be willing to spend as much to keep a customer as you did to acquire them. Leaky buckets don’t fill up quickly. ~Des Traynor Customer retention, repeat sales, and referrals are business … Continue reading

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New Age of Gamification: Business Differentiator, Marketing Reinvented, Customer Engager… Or, Just Hype (game-mechanics for business)

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Gamification is about challenge, achievement, success, pleasure, and most important it’s about engagement. Gamification is the concept of applying game-design thinking to non-game applications (i.e., business…) to make them more fun and engaging.  Gamification works by motivating users to engage in specific behavior by taking … Continue reading

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Changing Face of Outsourcing: Dying or Thriving– Getting Past the Hype to Uncover the New Reality

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Do what you do best and outsource the rest ~ Tom Peters Outsourcing is not about cost, it’s never been cheap, and it never will be cheap. “The delusion of outsourcing is that it will somehow save your product money. … Continue reading

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‘Decline’ of U.S. and ‘Rise’ of China as the World Largest Economy & Economic Superpower: Practical Consequences– Influence, Opportunity, Threat, Change…

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China can’t be the world’s leading economic power. Too many of its people live without indoor plumbing, no mainland science researcher has won a Nobel Prize and the country has no global brands. How can a place like that be … Continue reading

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